Production Day
Thursday, April 10, 2025
Description
Register now for Production Day 2025.
Whether you're just getting started in direct mail production or looking to hear about what's new, Production Day is the event for you. Join industry colleagues for a comprehensive training seminar led by experts in print, data processing, personalization, mailshop operations, postage, and more! Get equipped with the knowledge to kick-start your campaign effectively.
AGENDA
| 8:30 - 9:00 am | Registration & Continental Breakfast |
| 9:00 - 9:15 am | Welcome & Intentions of the Day |
| Speaker: Meredith Piemme, Business Development Director, Production Solutions | |
| 9:15 - 9:30 am | Introduction to Production |
| Speaker: Tania Rauf, Production Director, The Harrington Agency | |
| 9:30 - 10:15 am | The Pre-Production Process |
| Speaker: Traci Caioppo, Vice President, Production, The Lukens Company Everything you need to know to kickstart the creation of your direct mail campaign, positioning it for success as it rolls through the process. We'll begin with scheduling and finish with final art ready to send to a printer, touching on DM best practices and why it's critical to involve your production partners from the start.
| |
| 10:15 - 10:30 am | Break |
| 10:30 - 11:30 am | Print Power: Transforming Ideas into Reality |
| Speakers: Aleka Agapitides, Account Executive, Rite Envelope, Jeff Miller, EVP Sales and Marketing, Allied Print Resources, Alan Rich, President, Nova Label The printing process is one of the single most important elements of a mailed campaign. Don't leave it to chance. In this segment, we'll discuss the current challenges of managing direct mail in 2025, different printing technologies for your envelopes, labels, and printed components, as well as the different production workflows you can choose. As vendors, we are your partners, and as such, your technical resource to be sure your design fits and prints efficiently within our equipment.
| |
| 11:30 am - 12:15 pm | Digital Printing |
| Speaker: Joel Kaufman, Senior Account Executive, DCG ONE This session will focus on the different types of digital printing, how relevant data can make a real impact, the different types of variable content, the different variable content workflows and factors to determine your project workflow, and how to pivot if needed with last-minute monkey wrenches. Lots of visual examples will help illustrate all of this content. | |
| 12:15 - 2:00 pm | Break / Lunch / Tours / One-on-One Discussions |
| 2:00 - 2:30 pm | Data Hygiene / Data Processing |
| Speaker: Kelly Leech, Principal, Carol Enters List Company (CELCO) This session will focus on strategies to amplify the power of your mail files to you can reach the most critical donors! Every step in the production process is important, but it all starts with the data. Who are you contacting? What response should you expect? With proven tips and ticks backed by real-world examples, we will show you how Data Processing shouldn't just be an afterthought – it should be your FIRST thought when it comes to direct mail campaigns.
| |
| 2:30 - 3:30 pm | Mailshop – The Ins and Outs of Mailshop and Fulfillment |
| Speaker: Shannon Sittler, Senior Sourcing Manager, Production Solutions During this session you will learn everything you've EVER wanted to know about how direct mail arrives to the mailshop and gets transformed from sheets and rolls of paper into letter packages that arrive in mailboxes across the country.
| |
| 3:30 - 4:00 pm | The USPS and Postal Logistics |
Speaker: Dave Lewis, President, SnailWorks
| |
| 4:00 - 4:15 pm | Wrap Up / Q & A |
| Speaker: Meredith Piemme, Business Development Director, Production Solutions | |
| 4:15 - 5:15 pm | Join your friends for a gathering at 2 Silos Brewing Company. |
Production Day 2025 Rates
Corporate Member: $175
Corporate Nonmember: $225
Nonprofit Member: $150
Nonprofit Nonmember: $200
Interested in partnering with DMAW on Production Day?
Click here to let us know and learn more.
CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.
Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.
If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.
11050 Challenger Court
Manassas, VA 20109-4865 United States
Education - Seminars, Workshops, Tutorials
1