This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

Production Day

April 10, 2025

Description


Register now for Production Day 2025.

Whether you're just getting started in direct mail production or looking to hear about what's new, Production Day is the event for you. Join industry colleagues for a comprehensive training seminar led by experts in print, data processing, personalization, mailshop operations, postage, and more! Get equipped with the knowledge to kick-start your campaign effectively. 

Register today!

AGENDA

8:30 - 9:00 amRegistration & Continental Breakfast


9:00 - 9:15 amWelcome & Intentions of the Day

Speaker: Meredith Piemme, Business Development Director, Production Solutions


9:15 - 9:30 amIntroduction to Production

Speaker: Tania Rauf, Production Director, The Harrington Agency


9:30 - 10:15 amThe Pre-Production Process

Speaker: Traci Caioppo, Vice President, Production, The Lukens Company

Everything you need to know to kickstart the creation of your direct mail campaign, positioning it for success as it rolls through the process. We'll begin with scheduling and finish with final art ready to send to a printer, touching on DM best practices and why it's critical to involve your production partners from the start.

  • The importance of communicating with all parties.
  • Navigating schedules in the current production environment.
  • What your production person needs to know – and why.


10:15 - 10:30 amBreak


10:30 - 11:30 amPrint Power: Transforming Ideas into Reality

Speakers: Aleka Agapitides, Account Executive, Rite Envelope, Jeff Miller, EVP Sales and Marketing, Allied Print Resources, Alan Rich, President, Nova Label

The printing process is one of the single most important elements of a mailed campaign. Don't leave it to chance.

In this segment, we'll discuss the current challenges of managing direct mail in 2025, different printing technologies for your envelopes, labels, and printed components, as well as the different production workflows you can choose. As vendors, we are your partners, and as such, your technical resource to be sure your design fits and prints efficiently within our equipment.

  • Paper and overview
  • Engage with supplier partners
  • Save time and delays
  • Save potentially 1000's of dollars in production costs
  • Minimize postage with proper planning
  • Eliminate need for rework and redesign
  • Available optional workflows and how to be more flexible in today's volatile industry conditions
11:30 am - 12:15 pmDigital Printing

Speaker: Joel Kaufman, Senior Account Executive, DCG ONE

This session will focus on the different types of digital printing, how relevant data can make a real impact, the different types of variable content, the different variable content workflows and factors to determine your project workflow, and how to pivot if needed with last-minute monkey wrenches. Lots of visual examples will help illustrate all of this content.



12:15 - 2:00 pmBreak / Lunch / Tours / One-on-One Discussions


2:00 - 2:30 pmData Hygiene / Data Processing

Speaker: Kelly Leech, Principal, Carol Enters List Company (CELCO)

This session will focus on strategies to amplify the power of your mail files to you can reach the most critical donors! Every step in the production process is important, but it all starts with the data. Who are you contacting? What response should you expect? With proven tips and ticks backed by real-world examples, we will show you how Data Processing shouldn't just be an afterthought – it should be your FIRST thought when it comes to direct mail campaigns.

  • What are the Most Critical Details needed for complete Data Processing Specs?
  • The 5 Most Common Data Processing Missteps and How to Avoid Them.
  • Personalization Strategies for Speaking Directly to Donors.
  • How Data Hygiene can deliver precision to your mail files.
  • Discussion on the current Data Privacy environment.


2:30 - 3:30 pmMailshop – The Ins and Outs of Mailshop and Fulfillment 

Speaker: Shannon Sittler, Senior Sourcing Manager, Production Solutions

During this session you will learn everything you've EVER wanted to know about how direct mail arrives to the mailshop and gets transformed from sheets and rolls of paper into letter packages that arrive in mailboxes across the country.

  • The importance of setting schedule expectations.
  • The print is ready and/or shipped to the mailshop. Now what?
  • Considerations during the personalization process, data processing, and quality control.
  • The final steps: Trim. Fold. Insert. Mail. Sounds simple – it's not!
  • How to make the impossible possible and get your mailing out in a few days.


3:30 - 4:00 pmThe USPS and Postal Logistics

Speaker: Dave Lewis, President, SnailWorks

  • An overview of the State of the Postal Service and what we may see in the future.
  • Review of Postal Logistics Strategies.
  • How to approach planning and tracking of your mailings to meet your targeted in-home dates.
  • Tips on how to navigate some of the most frequently asked postal questions.


4:00 - 4:15 pmWrap Up / Q & A

Speaker: Meredith Piemme, Business Development Director, Production Solutions


4:15 - 5:15 pmJoin your friends for a gathering at 2 Silos Brewing Company.


Production Day 2025 Rates

Corporate Member: $175
Corporate Nonmember: $225
Nonprofit Member: $150
Nonprofit Nonmember: $200

Register today!

Interested in partnering with DMAW on Production Day?
Click here to let us know and learn more.





CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.


View Event

Contact Information

DMAW
Name: Direct Marketing Association of Washington (DMAW)
Phone: (703) 689-3629
Details: Contact DMAW Education Programs at programs@dmaw.org.
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}