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List Bazaar

Thursday, May 12, 2022 (9:00 AM - 6:00 PM) (EDT)



The Legendary List Bazaar is back and in person! Join us on Thursday, May 12 for a full day of education, networking, and discussion about the most important issues impacting the fast moving list industry.  

Tradition and Innovation are what the list industry is built upon and both will be on full display on May 12. Be there as we celebrate the 40-year rich history of List Bazaar while helping to propel the sector into the future. 

If you're a list professional, you won't want to miss the grand return of this legendary event. 

Check out the full schedule below!

9:30 AM - 5 PM, followed by Happy hour 5 PM - 6PM

8:45 AM – 9:30 AM – Registration and Breakfast

9:30 AM – 9:45 AM – Opening Remarks

Donna Tschiffely, Executive Director, DMAW

DMAW List Bazaar Co-Chairs
Tomi Ladeji, Data Acquisition Strategist & Dan Sonners, Vice President, Conrad Direct

9:45 AM – 10:15 AM  Opening Keynote

Jamie Natelson, SVP Marketing, Humane Society of the U.S.

10:15 AM – 10:25 AM – Opening Keynote Moderated Q&A

10:25 AM – 10:35 AM – Networking and Refreshment Break

10:40 AM – 11:40 AMSpecial Panel
Don’t Call It Compiled: The New Era of Multi-Sourced Databases

Dan Sonners, DMAW List Bazaar Co-Chair

Heather Mateus, VP of Product, LiftBase
Michael Berger, VP Audience Solution Sales, Alliant
Michael Putrino, Assistant Vice President, List Management, Conrad Direct

... More Panelists To Be Announced!

11:40 AM – 1:10 PM – Networking Lunch and Discussion
The Legacy of List Bazaar and Why It’s More Relevant Than Ever

Tomi Ladeji & Dan Sonners, DMAW List Bazaar Co-Chair

Special Guestss


Vicky Norman, VP & COO, RMLC
Tom Robertson, Owner, C&P Lists
Roger Hiyama, Executive Vice President, Solutions & Innovations, Wiland

... More Guests To Be Announced!

1:20 PM –2:05 PM 
Data Privacy Update: What List Professionals Need to Know

Jon Dartley, Of Counsel, Perlman & Perlman
Britt Vatne, President, Account Management, Adstra

2:05PM – 2:15PM – Data Privacy Update Moderated Q&A by Joe Thomas

2:20PM – 3:05PM
Back To Basics: Rebuilding The List Broker / List Manager Relationship After COVID
Arlene Baum, Director of Client Services, Conrad Direct
Maia Worden, Director of Client Services, Conrad Direct

Q&A Moderated by: Tomi Ladeji

3:05PM – 3:15PM Networking and Refreshment Break

3:20PM – 4:05 PM Special Panel
Maximizing The Merge

Kate Hollandsworth, Vice President, Integral, LLC
Kate Valvo, Vice President, Strategy and Planning, Epsilon

4:10PM – 5:00PM 
Brokerage Tank: Fishing For Fresh Ideas

Hosted By
Charlie Rice, Vice President, MMI

Inspired by the hit show “Shark Tank”, industry professionals pitch fresh ideas to an experienced panel of “sharks” who are hungry for new ideas and ready to ask the tough questions


The Benefits of Web Data For Direct Mail Models
Bruce Hammer, Vice President, Non-Profit Services, Path2Response

List Optimization
Julie Treadman, Director of Client Services, Wiland
and Angela Newsom, Vice President, Client Services, Wiland

Patrick Carleton, Senior Vice President, Development, El Toro

Richard Geiger, Senior Vice President, Nonprofit Solutions, Data Axle


Michael Koziarski, Chief Audience Builder, HSP Direct

Jessica Harrington, President, The Harrington Agency

Kris Mathews, President, Mary Elizabeth Granger & Associates

Andrew Giffen, Vice President, Carol Enters List Company

5:00PM – 6:00PM – Tom Robertson’s “Thank You” Reception

 DMAW's Creative Day, scheduled for May 5 from 9AM - 5PM, is approved for 5 CFRE points.








AM Refreshment Break Partner



Bruce Hammer, VP of Nonprofit Services at Path2Response, helps nonprofit organizations to acquire new donors. Bruce launched the Path2Response Fundraising division in 2016 and has aided hundreds of Nonprofits in overcoming their challenge to find new donors that conventional sources are unable to provide. In his career, Bruce has worked with some of the largest Fundraisers, Catalogers and Publishers in new donor/customer acquisition - Path2Response is a co-operative database that enables nonprofit organizations to acquire high value donors by combining technology, data and experience in a new way.

Jessica Harrington, President & Founder, The Harrington Agency, believes that we need a better way to create integrated campaigns and to bring big, bold ideas to the nonprofit industry. Jessica is known as one of the industry's most dynamic, exciting fundraisers. She's admired for her ability to pull truth and actionable recommendations from raw data, for her determination to seize every challenge as an opportunity, and for her bedrock belief that "best practices" are only the launching point for the results-boosting advances she creates. For over 25 years, Jessica has been working with nonprofit organizations to keep learning and testing new ideas, new technologies, and new concepts.

Roger Hiyama, Executive Vice President, Solutions & Innovation at Wiland, develops new product initiatives and data solutions to meet the everchanging needs of the nonprofit sector. He’s very focused on data trend analysis, mid-level and major donor fundraising, and new donor acquisition solutions using digital marketing. He is immediate past president of the Direct Marketing Association of Washington (DMAW) where he continues to serve on the Board of Directors.

Michael Koziarski, Chief Audience Builder at HSP Direct where he creates and executes audience strategies for political and charitable nonprofits.

Tomi Ladeji, Data Acquisition Strategist for NOVA List Company, was previously a member of the Charles Koch Fellow program focused in communications and graduated from Liberty University in 2016 with a degree in Strategic Communications. Tomi has a passion for connecting organizations to the right target audience. She is driven by creating strategies to develop successful direct marketing campaigns. Seeing the difference her work makes in the lives of her clients and their missions made Tomi fall in love with the industry.

Dan Sonners, Vice President at Conrad Direct, has worked his entire 15-year career and during that time has helped a wide range of organizations acquire over 2 million donors through the power of direct mail. Having started out processing orders and filling in spreadsheets, Dan has spent his professional life in the list industry and quickly developed a passion for helping non-profit organizations acquire new donors, raise more money, and optimize their programs through better data and innovative strategies. Elected to the DMAW Board of Directors in 2020, Dan has established himself as a thought leader on the benefits of direct mail/digital fundraising integration and hosts the Dynamic Non-Profits Podcast which is dedicated to the topic.

Katie Valvo, Vice President of Strategy and Planning of Epsilon joined the company in 2017 after more than a decade of working directly on non-profit, direct response fundraising programs. Through her 15+ years in the fundraising industry she has served in leadership roles for the National Military Family Association, The Nature Conservancy, and now has the privilege to serve more than 500 national nonprofit organizations and 15 agency partners in her role at Epsilon. Katie’s fundraising experience began in the direct mail world and eventually grew to include face-2-face, telemarketing, and digital fundraising. Katie has served on the ANA Nonprofit Conference Planning committee for the last six years and has been a member of the DMFA Board of Directors since 2020. To her role as Vice President of Strategy at Epsilon, Katie brings a comprehensive fundraising acumen and her passion to support the nonprofit industry’s evolution to meet the demands of our changing world – both support her work to help organizations manage change effectively and drive efficient growth.

American Geophysical Union (AGU)
2000 Florida Ave., NW
Washington, DC 20009 United States

DMAW Members – $150

Future DMAW Members – $200

Due to the great turnout - List Bazaar has moved to a NEW LOCATION!

AGU requires proof of vaccination or a negative test within 24 hours of arrival. They check id and vax card or negative test at door along with a quick temperate machine (less than 1 second temperature check). 

Event Contact
Angelica Sullivan
(703) 689-3629
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Thursday, May 12, 2022 (9:00 AM - 6:00 PM) (EDT)
Education - Seminars, Workshops, Tutorials
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