Sustainer Day
Wednesday, March 12, 2025
Description
DMAW's Sustainer Day is back for 2025, bringing together nonprofit professionals
to focus on one of the most impactful areas of fundraising – sustainer giving.
This in-person event will feature an engaging lineup of speakers and sessions designed to provide actionable insights and strategies for growing and retaining your sustainer program. Topics will include best practices for payment processing for large and small nonprofits, creative approaches to re-engaging lost sustainers, leveraging data for targeted recruitment, and much more.
We’re still finalizing our keynote speaker and full session agenda – stay tuned for exciting updates!
Networking: We’re enhancing the networking experience with dynamic, fast-paced Rotating Roundtables, giving you the chance to exchange ideas and collaborate with peers like never before.
Don’t miss this opportunity to gain valuable insights, connect with other professionals, and take your sustainer program to the next level. Register now to secure your spot – group discounts are available for three or more people from the same organization!
AGENDA
| 9:30 - 10:00 am | Registration & Continental Breakfast |
| 10:00 - 10:10 am | Opening Remarks & Intentions for the Day |
| Speaker: Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States | |
| 10:10 - 11:10 am | Opening Keynote: Subscription Economics in the Nonprofit Sector |
| 11:10 - 11:30 am | Keynote Roundtable & Refreshment Break |
| 11:30 am - 12:10 pm | The Donor Journey |
| Speakers: Ken Peterson, Director, Donor Engagement, Autism Spectrum Disorder Foundation; Sophia Machado, Director, Multichannel Fundraising, Operation Smile Going beyond sustainer acquisition. | |
| 12:10 - 12:30 pm | Roundtable Discussion on The Donor Journey |
| 12:30 - 1:30 pm | Networking & Lunch |
| 1:30 - 2:45 pm | Let's Get Back Together: Turning Sustainer Break-ups into Make-ups |
| Speakers: Andrew Giffen, Principal, AKwire Often an untapped, under-looked key step of the sustainer relationship is what happens AFTER the break-up. This panel of experts will quantify the value of recaptured sustainers and the metrics and benchmarks you should be tracking and setting for your program. The panel will also take the audience through all of the different types of "break-ups" that can happen and what organizations should be doing to "make-up." | |
| 2:45 - 3:00 pm | Roundtable Discussion on Let's Get Back Together |
| 3:00 - 3:15 pm | Data & Analytics |
| Speaker: Richard Geiger, Senior Vice President, Strategy & Innovation, Data Axle | |
| 4:00 pm - 4:15 pm | Roundtable Discussion on Data & Analytics |
| 4:15 pm - 4:30 pm | Closing Remarks |
| 6:00 pm - 7:30 pm | Happy Hour: Hilton National Mall at the Wharf, Washington, DC |
| Please RSVP using the link provided in the Know Before You Go Email. *Note: This event has an additional cost and registration is required. |
 | Full participation in Sustainer Day is applicable for 4.25 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification. |
THANK YOU TO OUR KEYNOTE PARTNER
Interested in partnering with DMAW on Sustainer Day?
Click here to learn more and let us know!
Sustainer Day 2025 Rates
Corporate Member: $175
Corporate Nonmember: $225
Nonprofit Member: $150
Nonprofit Nonmember: $200
CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.
Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.
If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.
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Education - Seminars, Workshops, Tutorials
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