Skip to content

Next in Direct

Thursday, January 11, 2024 (5:00 PM - 7:30 PM) (EST)


Are you short on time?

Are you seeking a fast edge to get ahead in 2024? If so, then Next in Direct is for you!

Brand new for 2024, Next in Direct is a unique event which combines DMAW's Annual Meeting activities with forward-looking speakers to help you get ahead of important trends for the New Year.

The evening will mark DMAW's official transition into 2024 business as DMAW Board President Jade Nguyen Swanson passes the gavel to the 2024 incoming president, Dan Sonners. That ceremony will be followed by "Ted Talk" style presentations from three distinguished speakers who will help ensure your program gets off in running in 2024.

First up, Elyse Wallnutt, Founder & Principal of Agility Consulting, will share tips for breaking down that pesky direct mail and digital divide and advice for bringing your teams together around shared goals

Then we'll welcome Kevin Gentry, Vice President of Stand Together, who will share practical tips and actionable advice that will help nonprofits of all sizes GO BIG with your Fundraising in 2024.

Samantha Justice Kelley, ACC, CPCC, SHRM-SCP, SPHR, from Nonprofit HR will talk about Avoiding Professional Burnout and will be the final speaker of the night.

The evening will conclude with a reception where you'll have a chance to connect with your DMAW community and meet this year's board over drinks and hors d'oeuvres.

DMAW's Next in Direct is the perfect way for fundraisers and nonprofit leaders to start the year off right. We hope you'll join us January 11. Attending DMAW programs in 2024 is one resolution you'll want to keep.


Elyse Wallnutt, Founder & Principal, Agility Lab Consulting

Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.

After nearly two decades working in leadership roles for some of the largest nonprofit brands in the world – including Amnesty International, Heifer International, Feeding America, UNICEF USA, The Nature Conservancy, and World Food Program USA – she launched Agility Lab Consulting to help nonprofits transition to consent-based marketing with a full understanding of the impact that audience demand for privacy is having on mission reach and donor engagement strategy.

Kevin Gentry, Vice President, Stand Together

For nearly 40 years, Kevin Gentry has helped nonprofit organizations Go Big! with their fundraising and marketing in order to transform their impact and effectiveness. He has helped raise more than $3 Billion for important causes and initiatives, and he has conducted fundraising training in more than a dozen countries. Currently he is vice president of Stand Together, a philanthropic community helping America’s boldest changemakers tackle the root causes of our country’s biggest problems. Previously, Kevin served as vice president of the Institute for Humane Studies and the Mercatus Center at George Mason University, and prior to that he served as executive vice president of the Leadership Institute. His widely popular Fundraising Tip of the Week email is enjoyed by thousands of subscribers around the world.

Samantha Justice Kelley, ACC, CPCC, SHRM-SCP, SPHR, Nonprofit HR

Samantha Justice Kelley joined Nonprofit HR’s Outsourcing practice in 2013, bringing with her several years’ HR generalist experience across various industries. Building upon those years, Samantha is now the practice area's Managing Director, serving as a creative thought partner in her consulting approach, advising her clients through labor law compliance; workforce planning; employee relations; recruiting and onboarding strategies; benefits and compensation equity; and employee performance and development. She also guides her consultant team through client engagements and with their professional development.

Additionally, Samantha operates as a Leadership & Executive Coach to select clients. Following training with the Co-Active Training Institute, she earned her credential as Certified Professional Co-Active Coach (CPCC), as well as the International Coaching Federation’s (ICF) Associate Certified Coach (ACC) credential.

In addition to being a proud ICF member, Samantha has previously served in Board Member roles with the National Association of African Americans in Human Resources (NAAAHR)’s Atlanta, GA and Washington, D.C. chapters and has volunteered for various HR professional groups. She is a Senior Professional in Human Resources (SPHR) certified through the Human Resources Certification Institute (HRCI) and became a Society for Human Resource Management Certified Professional (SHRM-CP) as one of the organization’s first certification holders. She completed her Bachelor of Arts (BA) degree in Psychology at Hampton University in Hampton, VA.

As one who values mentoring relationships, Samantha has mentored through organizations such as Ladies D.C., D.C. SHRM and a D.C.-based nonprofit that structures mentoring programs across select high schools in the District of Columbia. Outside of these roles, Samantha values quality time with her husband, son and other loved ones, traveling to new sites, attending live music shows and working as an independent portrait photographer.


Service Employees International Union (SEIU)
1800 Massachusetts Ave. NW
Washington, DC 20036 United States
Event Contact
Angelica Sullivan
(703) 689-3629
Send Email
Thursday, January 11, 2024 (5:00 PM - 7:30 PM) (EST)
Social - Networking, Receptions
Registered Guests
Powered By GrowthZone