Multi-Channel Mini-Con 2024

Description

The Nonprofit Sector’s Destination Event
for Multi-Channel Strategy, Education,
& Thought Leadership

Intrigued? Here are some FAQs about Mc2.

Click Here to View the Program Agenda

Full participation in Multi-Channel Mini-con is applicable for 7.00 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification. Download the tracking form here.

What is Multi-Channel Mini-Con? 
Mc2 is the first and only fundraising show dedicated specifically to multi-channel education. 

Donors of all ages are everywhere. That means it’s not enough for fundraisers to have a single specialty. Mc2 was built to help fundraisers:

• Learn from world-class speakers and industry-leading nonprofits about groundbreaking multi-channel strategies
• Make valuable connections to help reach donors on every critical channel 
• Increase your value to your organization and/or clients with your newly found knowledge
• Multi-Channel Mini-Con is professional development on steroids for fundraisers and nonprofit professionals

As we all know, no channel stands alone in 2024. That means the most valuable fundraisers are the ones who break out of their educational silos to learn a little bit about everything. 

Knowledge is power … increase yours at Multi-Channel Mini-Con 2024.

Why Should Nonprofit Staff Attend Multi-Channel Mini-Con? 
Omnichannel is no longer optional to run an optimal fundraising program. At Mc2 you’ll get to learn from your nonprofit peers who are getting it done and can make valuable connections with trusted partners in a no sales, education-first environment. 

As fundraisers, we know that engaging with donors on multiple channels helps to increase response rates, improve retention rates, and maximize lifetime value. 

That means Mc2 could be one of the smartest investments your nonprofit makes all year at a fraction of what it would cost to acquire the same knowledge at multiple specialty shows. Register Today.

What Will I Learn By Attending Mc2? My Boss Needs to Know
What won’t you learn? By attending and joining the Mc2 community, you’ll gain access to exclusive case studies from leading nonprofits including:

• GivingTuesday
• Operation Smile
• National Audubon Society
• Wildlife Conservation Society
• Stop Solider Suicide
• Boys Town
• And much more, including our Non-Profit All-Star Panel featuring actionable examples of innovation to help transform your organization

You’ll also get a two-day crash course on top channels and strategies including: 

• Omnichannel Marketing
• Email Optimization
• Donor Advised Funds
• Seamless Social Media Giving 
• How to Engage Younger Donors
• Digital Printing & Programmatic Direct Mail
• Gaming 
• Attribution For a Multi-Channel World 
• Creative Hacks For Direct Mail and Digital Fundraising 
• B2C Inspired Ideas for Nonprofits 
• DRTV and Connected Television 
• Increasing Your Productivity With AI 
• Plus, so much more than we can’t list here
  

Multi-Channel Mini-Con is an event like no other featuring:

• Four Keynotes From Top Industry Speakers
• Deep Dive Workshops 
• New For 2024 | Thought Leadership Sessions featuring emerging leaders, bold ideas, and nonprofit influencers 

Over 25 sessions and more than 35 speakers in total!

Click Here for the Program Agenda & Register Today

Great Content, Who Is Speaking? 
You won’t believe the line up. Here is a partial list (check back frequently as we’ll be adding speakers regularly):

KEYNOTES BY:

John Wilburn Director, Account Management Epsilon	Nick Black Founder & Vice Chairman, Stop Soldier Suicide Founder & CEO, GoodUnited	Mallory Erickson CEO & Founder of The Power Partners Formula Mallory Erickson Coaching
Samir Kahn Director of Research GivingTuesday	Jenn Thompson SVP, Digital Strategy RKD Group	Myles King VP Strategic & Fundraising Comms Kennedy Center

ALSO FEATURING:

John Lepp Partner Agents of Good	Rachel Kottler Vice President Sage Communications	Megan Den Herder Director, Direct Response Fundraising Wildlife Conservation Society	Erik Tomalis Chief Evangelist Virtuous
Austin Detwiler Senior Director, AmPhil Editor, Philanthropy Daily	Geoff Handy Head of Mass Market Fundraising, North America International  Rescue Committee	Macy Mount Chief of Staff Moore	Jasmine Taylor Associate Account Manager The Harrington Agency
Marc Almanzor Owner Make Gaming About Fundraising	Joanne Bowers Vice President,  Mass Marketing Fundraising Operation Smile	Sofia Machado-Lemus Director, Multi-Channel Fundraising Operation Smile	Bruce Hammer Vice President, Nonprofit Services Path2Response
Katelyn Baughan CEO KB Digital	Karin Kirchoff President K2D Strategies	Mitch Stein Head of Strategies Chariot	Capin Alexander Vice President, Nonprofit The Lukens Company
Porter Mason Senior Vice President Stagecoach Digital	Jasonea Shockey Director of Digital Marketing Boys Town	Suzanne McGuire CEO Names in the News	Meredith Piemme Business Development Director Production Solutions
Jennifer Boland Owner Boland Solutions, LLC	Ajay Chidrawar Chief Customer Officer Fundraise Up	Katy Jordan Principal & Founder Katy Jordan Consulting	Kerry Lenahan Interim Growth Officer PAN Foundation & Coach The Kerry Lenahan Company
Heather Schichtel National Sales Director IWCO	Ron Guberman President Media Reactions, Inc.	Mark McLean Vice President Media Strategy Data Axle	Drew Daniels Vice President, Digital Communications & Strategy Human Rights Campaign
	Karen Barr Managing Director, Individual Giving Share Our Strength | No Kid Hungry	Brian Cook Vice President, Marketing Strategy IWCO

Click Here to View the Program Agenda

Why Should Agencies, Consultants, & Vendors Attend Multi-Channel Mini-Con?
A 25-channel world means that competition for attention and budgets is greater than ever. 

By attending Mc2, you’ll be able to make your company more valuable to your clients by being able to provide them with added value and information about the most important trends in multi-channel fundraising. 

You may not provide every service, but the Mc2 experience will provide you with new connections and collaboration opportunities that can increase the value of your specialty. Secure your spot: register today.

I’m Intrigued. Is There Anything Else I Should Know about Mc2?
More than just education and networking, Multi-Channel Mini-Con is about helping fundraisers be the best versions of themselves by breaking down silos and building up a community of passionate nonprofit leaders who are enthusiastic about learning and passionate about increasing social impact. 

From the Mc2 Happy Hour, to our discussion round tables, and community service project, the Mc2 experience has been thoughtfully crafted to help break the ice, start conversations, and make connections. 

You may come to the Mini-Con for the knowledge and case studies, but you’ll find yourself returning for the friendships and community you build over the two days. 

Register to join the Mc2 Community Today and…

Experience The Extraordinary at 
Multi-Channel Mini-Con 2024

Thank You to Our Partners!

Premier Lobby Partner & Community Service Project

Badge Wallet	Tote Bag	Opening Keynote (Day 1)	Opening Keynote (Day 2)
Continental Breakfast (Day 1)	Continental Breakfast (Day 2)	Featured Session (Day 1)	Featured Session (Day 2)
Lunch (Day 1)	Lunch (Day 2)	Decadent Dessert Social	Happy Hour
Coffee Sleeves	Afternoon Break (Day 1)	Water Bottles	Mini-Con Lounge
Learning Lab (Wednesday)	Wi-Fi	Session Partner	Program Book

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.