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List Bazaar

Thursday, May 9, 2024 (9:30 AM - 5:00 PM) (EDT)


Want To Brew Up Some Better Fundraising Results?

If you answered yes, then you belong at the INDUSTRY-FAMOUS LIST BAZAAR May 9 at Crooked Run Fermentation in Sterling, VA (only minutes from Dulles Airport).


What Is List Bazaar?

For 40 years, List Bazaar has been a destination for list professionals to network and enhance their craft along with fundraisers who want to better understand why a premium list strategy is the “secret recipe” for successful fundraising programs. If a well-run program is a tasty craft brew, then consider lists your hops and barley. Impactful missions start with mailing the right data!

Who Should Attend List Bazaar?

  • List Brokers looking for actionable tips on data trends, list strategy, and ways to provide more value to your clients.
  • List Managers interested in a premium networking opportunity and access the sector’s top brokers all in one place.
  • Agencies and Consultants who want to learn about the cross-section of lists, creative, production and other aspects of fundraising.
  • Nonprofit Practitioners that want to better understand the “secret sauce” of list science which drives successful programs.
  • All fundraisers who value cross-channel education and deep learning about vital parts of the industry.

What Will I Learn By Attending List Bazaar?

List Bazaar’s jam-packed line up will cover all of the most important trends pertaining to lists, data, and their intersection with other essential areas of fundraising.

Topics Covered Include:

  • Exclusive case studies from a wide range of nonprofits including Doctors Without Borders, Smile Train, The Heritage Foundation, and more!
  • The importance of collaboration between creative agencies and list brokers.
  • Multivariant testing strategies.
  • Production hacks and upcoming USPS promotions.
  • Innovations in caging and the impact clean data makes.
  • The benefits of matching back online donors to direct mail campaigns.

Plus, a whole lot more including a post-event HAPPY HOUR featuring refreshing craft beverages and tasty food from Crooked Run!

About The Venue

Just like our friends at Crooked Run, list professionals distinguish themselves through nuance, attention to detail, and willingness to think outside the box. That makes Crooked Run Fermentation the ideal setting for List Bazaar 2024. And as many list professionals know, the list business is more than an industry. It’s a true community which thrives on coming together to learn and discuss the most pressing issues facing our sector. Well, what screams community more than a premium craft brewery? Get ready for a full day of learning, connecting, and toasting in a fun and casual setting!


9:30 - 10:00 amRegistration & Coffee Bar

10:00 - 10:10 amOpening Announcements & Welcome Remarks

Speakers: Dan Sonners, Vice President, Conrad Direct, Margaret Romig, Account Director, Lautman Maska Neill & Company

10:10 - 10:55 amTriple Threat Case Study: Doctors Without Borders

Speakers: Andrew Giffen, Principal, CELCO; Kelly Leech, Principal, CELCO; Bryan Evangelista, Executive Vice President, Lautman Maska Neill & Company

10:55 - 11:10 amRefresh & Connect Break #1

11:10 - 11:45 amLatino List: How to Build and Optimize One for Your Cause

Speaker: Ivan Leon, Founder, Kerux Group

By 2050, ethnic minorities will become the majority – a shift already registered in the segment between 1-18 years old. As this racial diversification occurs, new philanthropic opportunities emerge, particularly with Hispanics. Come hear about the latest data tested strategies that will help attract and cultivate from this generous community.

Learning Objectives:
  • Why multicultural audiences are driving growth across all sectors, including nonprofit.
  • What organizations are having success fundraising from Hispanics and why.
  • How to craft communication that is racially inclusive and authentic.
  • Which channels are more effective to test and invest now.
  • How to plan, start, and optimize a diversity outreach.

11:45 am - 12:00 pmList Bazaar Power Hack #1: Where'd They Come From? Matching Back Online Donors to Direct Mail Campaigns

Speaker: Margaret Romig, Account Director, Lautman Maska Neill & Company

12:00 - 1:00 pmNetworking & Brainstorming Lunch

1:00 - 1:45 pmThe Heritage Foundation Case Study: Multi-Variant Testing

Speakers: Andrew Olsen, Senior Vice President of Fundraising Solutions, DickersonBakker; Tony Johnson, Director, Membership, The Heritage Foundation

1:45 - 2:05 pmList Bazaar Power Hack #2: USPS Promotions & Production Hacks

Speaker: Meredith Piemme, Business Development Director, Production Solutions

It's not often list and production professionals collaborate on campaigns, it is easy to overlook how dependent the two roles are on one another. Listen in on insights about the interplay between our two worlds and walk away with practical applications for your next campaign.

Learning points from this unique session will include:
  • How data drives production schedules (and what a delay can mean)
  • Post data processing; what we do (or would like to do) with data files
  • Digital printing and other efficiencies: donor journey, segmentation and dirty data (oh my!)
  • USPS Promotions for 2024 and how clients are leveraging them to control cost creep

2:05 - 2:20 pmRefresh & Connect Break #2

2:20 - 2:50 pmFrom 0 to 300,000 Donors Fueled by Direct Mail: The Turning Point USA Growth Story

Speaker: Mark Diggs, Senior Consultant, Direct Response, Am Phil

Direct mail lives! The grass roots growth of Turning Point USA's donor file has raised eyebrows in the political and fundraising world. What fueled such rapid growth? How do you sustain and build a new donor file from the ground up via direct mail at such scale? This direct response case study redefines what is possible in the new populist era. Vox populi, vox Dei.

2:50 - 3:10 pmList Bazaar Power Hack #3: Innovations in Caging & The Impact Clean Data Makes

Speaker: Dennis Hoffman, Founder & CEO, Engage USA

3:10 - 4:00 pmList Bazaar All-Star Panel: AI's Impact on Donor Acquisition & The List Industry

Moderator: Margaret Romig, Account Director, Lautman Maska Neill & Company
Panelists: Roger Hiyama, Executive Vice President, Solutions and Innovations, Wiland; Stephanie Russell, Head of Strategy & Decisioning, RKD Group; Bruce Hammer, Vice President, Nonprofit Services, Path2Response

Artificial Intelligence is everywhere! But what exactly is it? We know AI can alter photos, write copy, recommend your next movie on Netflix, or run a Google search. But how can AI help us target the best prospects? Three dynamic data analysis all-stars will talk to us through the definition of AI in data modeling, how AI is being used in direct response today, and how we should be thinking about it for tomorrow. They will also discuss how AI can open up new marketing, whether it can eliminate bias in data, and if AI brings up any privacy considerations.

  • Learn the history and role of AI in data targeting. 
  • Harness the power of AI models to get your acquisition message to new audiences and expand the reach of your message.
  • Be able to answer clients' questions (and maybe concerns) about AI in their list plans.

4:00 - 5:00 pmHappy Hour

Full participation in List Bazaar is applicable for 2.00 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.


Mark Diggs
Senior Consultant, Direct Response
Bryan Evangelista
Executive Vice President
Lautman Maska Neill & Company
Andrew Giffen
Bruce Hammer
Vice President, Nonprofit Services

Roger Hiyama
Executive Vice President, Solutions & Innovation
Dennis Hoffman
Founder & CEO
Engage USA
Tony Johnson
Director, Membership
The Heritage Foundation
Kelly Leech

Ivan Leon
Kerux Group
Andrew Olsen
Senior Vice President of Fundraising Solutions
Meredith Piemme
Business Development Director
Production Solutions
Margaret Romig
Account Director
Lautman Maska Neill & Company

Stephanie Russell
Head of Strategy & Decisioning
RKD Group
Dan Sonners
Vice President
Conrad Direct







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Crooked Run Fermentation
22455 Davis Drive
Sterling, VA 20164 United States
Event Contact
Angelica Sullivan
(703) 689-3629
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Thursday, May 9, 2024 (9:30 AM - 5:00 PM) (EDT)
Education - Seminars, Workshops, Tutorials
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