Critical Conversation: The Next Evolution in Fundraising

Description

The world of fundraising is rapidly changing, and this session dives into artificial intelligence (AI). Learn how AI can be leveraged across direct mail, digital campaigns, creative strategies, and analytics. We'll cover responsible use policies and what to have in place before diving into AI. Practical examples from agencies and nonprofits will bring these concepts to life, providing action insights to help you stay ahead.

Learning Objectives:

• Understanding AI / GenAI
• Understanding Responsible and Ethical AI
• Practical Use Cases: Major Gift Donor Preparation, Bespoke Stewardship, Grant

Click here to register.

SPEAKER

Shawn Olds is a technology thought leader and the co-Founder of boodleAI. Shawn has found ample success in the private, government, and higher education sectors and continues to dedicate his time to supporting nonprofit organizations and their missions. He has served on nonprofit boards for more than 30 years. While he founded his current company 9 years ago, over the past year he has been working with educators to create training and technology for responsible, collaborative AI in higher education classrooms. Shawn was appointed as a Civilian Aide to the Secretary of the Army 2020 and was inducted into the American Society for Artificial Intelligence in 2024. Shaw earned a BX in Computer Science from the US Military Academy, an MBA from the Kellogg School of Management, and a JD from the Northwestern School of Law.

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.