Advanced Topics: Next Level Direct Marketing
Thursday, September 24, 2020
In this increasingly diverse and crowded marketplace, we all need to be looking beyond today with 20/20 vision towards the future if we want to take our programs to the next level.
Taking a step up from our 101 and 201 programs, this full-day session goes beyond the basics and principals of the “what’s” and the “if’s” of direct marketing to explore the higher level strategy that is required to breakthrough today's toughest challenges.
Our expert presenters will utilize plans, programs, data, and results gathered from actual client programs to give attendees actionable tools they can apply right away. Topics that will be covered include:
Applying neuromarketing to your strategy and creative to get the best results
Modeling within co-ops, including email matches
AI and Marketing automation techniques
Optimizing your Analytics
Social Frontier – what is the next FB fundraiser?
And much, much more featuring some of the industry’s most dynamic speakers and deep thinkers