2026 List Bazaar & Acquisition Summit
2026 List Bazaar & Acquisition Summit
Thursday, May 7, 2026 (9:30 AM - 5:00 PM) (EDT)
Description
Join us on Thursday, May 7, 2026 to learn innovative new ways to strengthen your donor acquisition program. At the only show in the industry dedicated solely to donor acquisition, you'll learn how to engage younger donors, use donor channels to attract new prospect pools, stay informed on data privacy, and learn the secrets of list brokerage and management. Expect lively presentations and even livelier Q&A!
List Bazaar & Acquisition Summit is packed with acquisition experts and networking opportunities for...
- List brokers and managers looking for. updates on data trends, list strategy and ways to provide more value to your clients.
- Agencies and consultants who are looking for ways to partner with their list professionals to combine data and creative strategies.
- Co-op modelers who want to discuss exciting new ways to target the best audiences for each prospect campaign.
- Nonprofits who are looking for new ways to engage prospects and expand their acquisition touch points.
- All fundraisers who are excited to meet smart, enthusiastic people who use cross-channel techniques to meet donors where they are.
At its core, List Bazaar & Acquisition Summit draws on 40+ years of list marketing experience, bringing sophisticated list and data expertise to every conversation. As acquisition strategies evolve, we also include digital methods and new creative strategies to engage prospects in new ways and different places. Come for the interactive sessions with dynamic Q&As (live and Slido questions welcome), leave with new fundraising tools, new energy to get new donors, and new industry friends!
This is a special day of collaboration and community! List Bazaar & Acquisition Summit is full of seasoned professionals who are excited to share their knowledge and experience with newcomers. Attendees look forward to shared learning experiences, candid discussions, and meeting new professionals who share their passion for fundraising.
AGENDA
| 9:30 am – 10:00 am | Registration & Continental Breakfast |
| 10:00 am – 10:10 am | Welcome & Opening Announcements Speakers: Margaret Romig, Account Director, Lautman Maska Neill & Co.; Zack Carpenter, Vice President, Business Development, Political, Wiland |
| 10:10 am – 11:10 am | Opening Keynote | Daring to Think Differently: Challenging Traditional Fundraising Norms to Find New Donors Speaker: Jeff Giddens, President, NextAfter In a rapidly evolving digital landscape, nonprofits face unprecedented challenges in acquiring new donors. This session, led by Jeff Giddens, explores bold, innovative approaches to donor acquisition that defy conventional wisdom. Jeff shares compelling case studies highlighting successful campaigns and lessons learned from organizations that dare to think differently. Attendees gain insights into navigating today’s fundraising environment and strategies for standing out in a crowded marketplace. A nonprofit co-presenter would join to add additional perspective and value. |
| 11:10 am – 11:30 am | Refresh & Connect Break |
| 11:30 am – 12:15 pm | The Right Questions to Ask Your List Broker? Speakers: Katie Brown, Direct Mail Manager, International Fund for Animal Welfare (IFAW); Carrie Richards, Senior Account Director, Data Axle, Nonprofit; Michael Koziarski, Co-Founder, American Data Company Moderator: Zack Carpenter, Vice President, Business Development, Political, Wiland The broker team will walk through key processes, including how lists are recommended, evaluated, tested, and managed over time. The discussion will also cover list management fundamentals and how to think about vertical strategy to support sustainable acquisition. A nonprofit perspective will be included to ground the conversation in real-world application. Attendees are encouraged to bring their questions and challenges for an open discussion.
|
| 12:15 pm – 1:15 pm | Lunch & Networking |
| 1:15 pm – 2:15 pm | Session Details Forthcoming |
| 2:15 pm –3:00 pm | Emerging Digital Channels Speakers: Nate Drushell, SVP Client services, DataAxle; Jean Qiao, Director, Digital, NewportOne Emerging digital channels: learn how texting and other digital channels are boosting top of funnel lead gen, lifting traditional channels thru co-targeting and generating incremental revenue and engagement for nonprofit organizations |
| 3:00 pm 3:15 pm | Refresh & Connect |
| 3:15 pm – 4:00 pm | Inside the Merge - How Process and Priorities Shape Performance Speakers: Katie Valvo, Vice President, Nonprofit Client Growth, Epsilon; Karin Haag, Account Manager-Merge Team, MMI This session will focus on all aspects of the merge process from start to finish. From the importance of precise merge instructions down to the effective ways to best utilize the merge reports when making key decisions for your program. Learn how optimizing the merge will save on investment, enhance the donor/prospect experience, and improve your targeting and campaign effectiveness.
|
| 4:00 pm – 5:00 pm | Closing Keynote | Privacy and Nonprofit Standard Speaker: Ann Hollingsworth, Vice President, Government Affairs, The Nonprofit Alliance Explore the rapidly shifting U.S. privacy landscape and what it means for the charitable sector. This session will examine how evolving state-level data mandates are shaping discussions around a potential 2026 federal privacy bill aimed at replacing today’s patchwork of regulations. Attendees will gain insight into how these legislative developments could impact donor acquisition, data usage, and long-term retention strategies. The session will conclude with a live Q&A, providing an opportunity to discuss how emerging privacy laws may influence your organization’s 2026 planning and fundraising strategy. |
| 5:00 pm – 6:00 pm | Happy Hour – Take this opportunity to unwind and engage in discussions about the day’s learnings while enjoying a beverages and delicious food! |
THANK YOU TO OUR SPONSORS
 |  |  |
 |  |  |
|
Interested in partnering with DMAW on List Bazaar & Acquisition Summit?
Click here to learn more.
Corporate Member - $175
Nonprofit Member - $150
Corporate Nonmember - $225
Nonprofit Nonmember - $200
Consent to Use Images and Recordings
By registering, you grant the Direct Marketing Association of Washington (DMAW) permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings. Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness. If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.
2903 Columbia Pike
Arlington, VA 22204 United States
Education - Seminars, Workshops, Tutorials
2