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Sustainers Day

421 7th Street NW
Washington, DC 20004 United States
District Architecture Center
Thursday, September 29, 2022 (9:00 AM - 5:05 PM) (EDT)
Event Details

The DMAW Sustainer Day is back and in-person! Join us on September 29th to hear our keynote speaker, Erica Waasdorp, President of A Direct Solution - she lives and breathes direct response and fundraising and can be considered a "Philathropyholic." We will spend the remainder of the day discussing myriad topics around sustainer fundraising, including payment processing and retention of those valuable donors.  Join us!

(Subject to change without notice.)

9:00 AM - 9:30 AMRegistration & Continental Breakfast

9:30 AM - 9:40 AMWelcome Remarks

9:40 AM - 10:40 AMOpening Keynote - Erica Waasdorp, President, A Direct Solution

How A Passionate Approach to Sustainers Pays It Forward Many Times Over!

Keynote Learning Objective: Attendees will come away energized and ready and eager to grow their sustainer program to higher levels than ever before!

10:40 AM - 11:40 AMLet’s Level Set Your F2F Stakeholders: The Bonsai Tree, the Orange Tree and the Saguaro Cactus

Sherry Bell, Founder, Growing Fundraising & Consulting Inc.

Michael Scully, CEO & Founder, Zenterprize

11:50 AM - 12:50 PMNetworking Lunch

12:50 PM - 1:50 PMSustainer 101: 10 Reasons Why Your Monthly Giving Program Hasn’t Taken Off Yet

Erica O'Brien, President & Owner, Fuse Fundraising

1:50 PM - 2:50 PMTown Hall – Navigating the MasterCard Policy Change and Other Recurring Payment Challenges

Robert Tigner, General Counsel, The Nonprofit Alliance

Rachel Feldman, Director, Sustainers Strategies, The Humane Society of the US

Moderator: Roger HiyamaExecutive Vice President, Solutions & Innovation, Wiland

2:50 PM - 3:05 PMNetworking & Refreshment Break

3:05 PM - 4:05 PM How Connected TV Can Build Your Sustainer Program 

Adva Priso, Chief Strategy Officer, Moore Digital 

Preston Linville, Director of Digital Media, Moore Digital

4:05 PM - 5:05 PMThe Role of Co-Ops are Playing in Identifying Sustainer Donors 

Kenneth Mansfield, Senior Director, Product Management, Epsilon

Roger Hiyama, Executive Vice President, Solutions & Innovation, Wiland;

Matthew Frattura, Chief Strategy Officer, Simio Cloud

Moderator:  Heather Philpot, Vice President, Tunnl

5:05 PM - 5:10 PMClosing and Thank You!

5:30 PM - 7:00 PMDMAW's Fall Happy Hour at Carmine's Restaurant - right next door! Everyone is invited!


Erica Waasdorp, President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a "Philanthropyholic."

She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC),

Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021.   She created the Monthly Donor Road Map and several e-books including the Monthly Donor Retention PlayBook and many other resources.  Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving. 

Full participation in DMAW's Sustainer Day is applicable for 6.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.




Additional Information
Event Contact:
Angelica Sullivan
Contact Organization:
Direct Marketing Association of Washington (DMAW)
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