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List Bazaar

The National Union Building
Thursday, May 11, 2023 (8:00 AM - 5:00 PM) (EDT)
Event Details

For nearly 40 years, List Bazaar has been the industry's only show created by list professionals for list professionals. List Bazaar is where list brokers and managers come together to hear about the latest trends and discuss the most urgent issues surrounding our unique and critical corner of the industry. After making its grand return a year ago, List Bazaar is back and better than ever in 2023.

Join us on May 11 for List Bazaar 2023 where presentation topics will include:

  • Fresh testing strategies to help you find new audiences for your mailers
  • Expert tips on how to navigate the co-ops (How many co-ops are too many or should you be in as many as possible?)
  • Dynamic databases that should be at the top of your test recommendations (they're anything but compiled)
  • A special panel dedicated to celebrating and demystifying data science
  • List Bazaar Townhall: A tradition returns, where you'll get to weigh-in and sound off about how to best modernize list standards
  • Plus, so much more including List Bazaar's famous Happy Hour

List Bazaar is a day of education you can put to work. It's a day of networking your business will benefit from. And most importantly, it's a day of fun with your list community and colleagues!

The list industry is one like none other which is why it deserves an event of its own. If you're a list professional, you won't want to miss List Bazaar 2023!


8:00 – 8:45 AMRegistration and Continental Breakfast

8:45 – 9:00 AMWelcome & Opening Announcements

Speaker: Dan Sonners, Vice President, Conrad Direct

9:00 – 9:35 AMOpening Keynote: Multi-Channel Strategies For Boosting Direct Mail Returns

Speaker: Dave Lewis, President, SnailWorks

Direct mail works better when it is coordinated with other channels – it’s a well-established fact. Whether you call it multi-channel, omni-channel, or integrated marketing, it all comes down to immersing prospects in an offer, and giving them lots of opportunities to respond. In this presentation, Dave Lewis will show how mail service providers can easily add additional channels to their offerings. Services that make sense for a print or mail service provider, and for most direct mail efforts, all while keeping direct mail at the heart – practical multi-channel solutions that work.

9:35 – 9:45 AMOpening Keynote Q&A

Moderator: Zack Carpenter, Vice President, Nova List Solutions

9:45 – 9:55 AMNetworking & Connect Break #1

10:00 – 10:45 AMNavigating the Universe of Co-Ops

Speakers: Britt Vane, President, Account Management, Adstra, Kelly Leech, Vice President, Carol Enters List Co. (CELCO)

Database Co-Ops continue to drive the lapsed and prospect acquisition efforts of a large number of nonprofit direct response programs. The number of co-ops and the breadth of service offerings continue to evolve. This session will present how nonprofits can benefit from joining a co-op and how best to navigate the ever-changing co-op landscape.

10:45 – 10:55 AMNetworking & Connect Break #2

11:00 – 11:50 AMDon’t Call It Compiled II

Moderator: Kris Matthews, President, MEGA, Inc. (Mary Elizabeth Granger & Associates)

Speakers: Len Zargo, Director of Business and Media Sales Development, RMI Direct Marketing, Mike Price, Senior Vice President, DonorBureau, Zack Carpenter, Vice President, Nova List Solutions

Databases have come a long way over the years and, in the era of co-ops, they still play an important role for list planning and scaling high quality donor acquisition. In this session, you’ll learn about three dynamic databases that should be at the top of your test recommendations. (They are anything but compiled.)

Learning Objectives:

  • Why multi-sourced databases are unique and relevant in today’s market
  • Beyond RFM: Sources of data which make these databases different from their predecessors.
  • Not an Either / Or Proposition: The benefits of a balanced list strategy which includes co-ops AND databases.
  • Multi-Channel Made Easy: How databases can help non-profits test multi-channel prospecting.

12:00 – 1:15 PMNetworking Lunch

1:20 – 2:05 PMTesting Strategies for Finding New Audiences

Speakers: Margaret Romig, Account Director, Lautman Maska Neill & Company, Melissa Lancaster, Senior Account Executive, Lautman Maska Neill & Company

This session will tell how we successfully partnered with our list broker to use lists and creative together to successfully expand Heifer International’s acquisition market.

Learning Objectives:

  • How to develop an excellent collaborative relationship between list brokers and agencies.
  • How to find new pockets of prospects and give them the messaging they’ve been missing.
  • How to take a new approach to testing to find the best combination of data and creative.

2:05 – 2:15 PMNetworking & Connect Break #3

2:20 – 3:10 PMSpecial Panel Meet the Analysts: Celebrating & Demystifying Data Science

Moderator: Dan Sonners, Vice President, Conrad Direct

Panelists: Paige McKinney, Data Scientist, DonorBureau, Cydnee Cruz, Director of Audience Building, HSP Direct, Doug Kaczmarek, Chief Data Officer, Moore, Steve Caldwell, Senior Vice President, Data & Analytics Solutions, RKD Group

Understanding how to best utilize modeling and co-ops has become a huge part of what it means to be a modern list professional and yet for many the science behind these powerful tools remains a black box. However, it doesn't need to be that way which is why we're going to open the box in this special panel which will demystify data science and celebrate the minds behind the models that have become such an important part of the list industry."

Learning point from this unique session will include:

  • The history of modeling and how it's evolved over the years.
  • How collaborative discussions with list professionals help data scientists build more predictive models.
  • Channel Fluidity: Do donations from one channel help predict who will respond to another?
  • The value of front end versus long term metrics.

3:10 – 4:00 PMTown Hall: Modernizing List Standards

Hosts: Roger Hiyama, Executive Vice President, Solutions & Innovation, Wiland, Marianne Hammer, Vice President of Acquisition/Director of List Management, Names In The News

It’s been almost 7-1/2 years since the DMAW last published it’s “Standards of Conduct for Nonprofit List Rentals & Exchanges”. Since then, the list world of direct response fundraising has changed dramatically! Our Town Hall format will encourage audience participation to discuss and debate several key topics including:

  • Allowable use of data today (how has it changed compared to 20 years ago).
  • How/when to maintain footprint data – what/when is it acceptable.
  • Stipulations for digital co-targeting using email/other multi-targeting efforts.
  • Programmatic display ads, social media platforms – what is acceptable.
  • Rules of engagement for sharing data*.

4:00 – 5:00 PMList Bazaar Happy Hour

Full participation in List Bazaar is applicable for 6.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.








Zack Carpenter, Vice President, Nova List Solutions

Zack Carpenter is Vice President at Nova List Company and has been with the organization since 2007. Zack leads a team that is responsible for the planning and data acquisition for hundreds of direct mail campaigns annually, which raises millions of dollars for their clients. Focused on building strong relationships inside and outside the company, Zack has been an essential part of Nova’s growth over the last decade. Zack is active in his local community of Loudoun County, Virginia, serving on the board of directors for Loudoun Cares and Leadership Loudoun and was named one of Loudoun’s 40 Under 40 in 2022.

Marianne Hammer, Vice President of Acquisition/Director of List Management, Names In The News

Marianne has over 25 years of direct marketing experience in executive, analytical and operational positions across all nonprofit market sectors in both Acquisition and Management. Throughout her tenure, Marianne has collaborated with organizations including Alzheimer’s Disease Research, American Diabetes, Autism Speaks, Habitat for Humanity, March of Dimes, NARAL Pro-Choice, North Shore, Special Olympics, and Nature Conservancy.

Melissa Lancaster, Senior Account Executive, Lautman Maska Neill & Company

Melissa Lancaster
 is a Senior Account Executive at Lautman Maska Neill and Company, a full-service fundraising consulting agency. Melissa has more than 16 years in nonprofit direct marketing, including organization and agency experience. At Lautman, she puts this experience into planning and executing innovative direct marketing strategies for International Relief and Human Services clients.

Kelly Leech, Vice President, CELCO

Kelly joined CELCO in 2007 as an Account Executive where she learned the importance of list clearing and navigating co-ops! With 16 years of experience, Kelly has worked closely on the analysis and planning of a variety of non-profit programs, including Amnesty International and NRDC. Kelly is a Vice President and partner at CELCO.

Dave Lewis, President, SnailWorks

Dave Lewis, the “other” Dave in SnailWorks' Dave and Dave team, provides the day-to-day leadership for the company's sales and marketing efforts, and establishes the vision and leadership for new product development. He is a nationally known expert on direct mail and postal matters and has spoken across the country on a variety of direct marketing topics. He serves on the Board of Directors for the Association of Marketing Service Providers (AMSP) and was the 2008 recipient of AMSP’s Luke Kaiser Award for his contributions to education in the direct mail industry.

Dave is a graduate of the University of Maryland. When he isn’t mailing and marketing stuff, Dave enjoys buying (and even occasionally playing) guitars and traveling.

Kris Matthews, President of MEGA, Inc. (Mary Elizabeth Granger & Associates)

Since 1993, Kris has been providing direct mail fundraising, list brokerage, list management and consulting services to an array of non-profit organizations. With over 3 decades of experience in this market, she has developed and managed direct response fundraising campaigns for a large portfolio of non-profit clients. Her expertise in strategic planning, analysis, and end-to-end program execution has led to many of her clients surpassing their goals.

Kris is a member of the DMAW and TNPA. She volunteers with a few local and national charities and enjoys biking, swimming, morning work outs, gardening and spending time playing with her grandchildren.

Mike Price, Senior Vice President, DonorBureau

Mike has been in the industry for over a decade now, primarily focused on List Management and List Product Development. He started his career at NOVA List Company for his first 9 and half years where he conceptualized and built OnPoint+, a database for donor acquisition. Most recently, Mike became Senior Vice President at DonorBureau where he is in charge of sales and development of all the mail products and services.

When Mike isn't helping clients raise money more effectively, he spends his time with his wife, two kids, and on the golf course with his friends.

Margaret Romig, Account Director, Lautman Maska Neill & Company

Margaret Romig
 is an Account Director at Lautman Maska Neill and Company, a full-service fundraising consulting agency. She has 21 years of multichannel nonprofit fundraising experience. Margaret has managed successful acquisition, active, lapsed and upgrade strategies, and specializes in all aspects of acquisition and lapsed reactivation. She also brings list brokerage and management expertise to her clients.

Britt Vatne, President, Account Management, Adstra

Britt is a seasoned data driven professional with 25+ years’ experience in helping nonprofits acquire and monetize donors. Britt has had the honor to work with some truly amazing organizations including Special Olympics International, World Vision, American Kidney Fund, Feeding America, BrightFocus Foundation, Easterseals and many more.

Britt is a leader in the nonprofit community, past President and active board member of the Direct Marketing Fundraisers Association (DMFA). Britt has lobbied on the Hill advocating for the needs of the nonprofit community.

Thank you to our Sponsors

Opening Keynote Partner


Wi-Fi Marketing Partner


Lunch Marketing Partner

MMI Direct

AM Refreshment Break

AudienceFirst Media

Happy Hour Reception

Additional Information
Event Contact:
Angelica Sullivan
Contact Organization:
Direct Marketing Association of Washington (DMAW)
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