5 Steps to Improve Your Email Deliverability
How can you make sure your emails arrive in inboxes even as spam filters get more sophisticated? These five steps will guide you to improve your domain reputation, maintain clean email data, engage thoughtfully with your subscribers, optimize your HTML code (for deliverability and accessibility), and monitor your results. See how WWF was able to improve their inbox placement by nearly 10% in 7 months, and how, with one campaign, they sent 37% fewer emails but got 46% more donors.
- Learn the basics of email deliverability, from spam filters and spam traps to email bounces and blocklists, and why they matter.
- Discover 5 easy starting points to improve your email health, deliverability, and accessibility – no matter where you are in the email deliverability journey or how large subscriber base is.
- Gain talking points for getting buy-in from senior management to decrease your list size in favor of better email outcomes – and revenue.
Sarah Robie, Online Marketing Manager, World Wildlife Fund
Sarah Robie is an online marketing manager at World Wildlife Fund, the world’s leading conservation organization, where she has spent 11 years evolving their email communications. For the past four years she has served as the email deliverability lead, resulting in improvements to WWF’s email performance and accessibility, inbox placement rates, targeting strategy, list health, and domain reputation. She also oversees WWF’s stewardship and retention efforts and is a passionate advocate for optimizing the donor journey and experience.