About

Franklin Parrish is the founder and Chief Marketing and Growth Officer of The Small Biz CMO, a consultancy that brings big-league brand strategy and psychographic insight to small nonprofits and mission-driven organizations. He helps nonprofit leaders unlock sustainable growth by clarifying their value proposition, mapping donor archetypes, and building MissionAtlas™-style strategic blueprints that turn supporter passion into measurable fundraising and enrollment results.

The Small Biz CMO helps nonprofits win in a crowded donor market by replacing generic appeals with psychographic, identity-driven strategy.

Most organizations still target by age, income, or ZIP code. We go deeper: we map your authentic strengths to the values, motivations, and self-expression drivers that actually move people to give—and to stay. Using Jungian-informed donor archetypes (Caregivers, Sages, Magicians, and more), we build messaging, programs, and stewardship journeys that make supporters feel seen—not processed.

What we deliver for nonprofit leaders and development teams:

Brand strategy & positioning—From charity thinking to brand thinking: clear identity, competitive differentiation, and value propositions that resonate with distinct donor mindsets

BrandAudit™ — A diagnostic that pressure-tests your current identity, messaging, and market position to reveal where your brand is losing donors—and how to fix it

Fundraising strategy—Attribute-to-Audience modeling that turns one mission into multiple loyal “tribes,” diversifying revenue beyond events and one-size-fits-all campaigns

Donor retention & stewardship—Archetype-based journeys, thank-yous, renewals, and upgrades that cut first-year churn and grow lifetime value

Donor base modeling & audience intelligence—DonorSignal Audience Intelligence™ and MissionAtlas™ Strategic Growth Blueprints that reveal who your ideal donors are, how they’ll respond before you launch, and where untapped revenue sits in (and beyond) your file.

We transfer capability—not dependency. Strategies are built so your team can own growth without endless retainers. Ideal for small-shop and mid-size nonprofits ready to move from transactional asks to identity-aligned communities of support.

Learn more: https://nonprofits.thesmallbizcmo.com
Contact: franklin@thesmallbizcmo.com | 202.567.7185