Ms Erica Waasdorp
President, A Direct Solution
About
Erica Waasdorp is President of A Direct Solution, Massachusetts. She works with non-profit clients nationally and internationally on growing monthly donor programs.
Erica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits.
Erica regularly blogs and presents on appeals, direct mail and monthly giving. She created the first virtual Sustainer Workshop in September of 2020 and hopes to do many more! More info: www.adirectsolution.com
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