101 Webinar: Data Literacy for Fundraisers

Description

Understanding data is important for today’s fundraisers. This webinar will provide an introduction to data literacy, focusing on the metrics that matter most and why they’re important. 

Learn how to approach testing, measure statistical significance, and implement basic data governance practices. We’ll also explore strategies for maintaining clean data to ensure your fundraising efforts are both effective and efficient. 

Whether you’re new to data or looking for a refresher, this session is designed to build your confidence in leveraging data for better decision-making.

Click Here to Register!

FEATURED SPEAKER

Mary Getz, President and Founder, MESG Marketing With more than 20 years of experience in online communications and fundraising, Mary Getz has been the strategic and creative lead for digital campaigns for a diverse range of charitable, political, and religious institutions. Mary's thought leadership has helped her clients raise money, grow and cultivate their constituent base, drive advocacy actions, and develop their online brands. Her background in integrated marketing and multi-channel campaigns paired with strong technical skills enables Mary to help clients bridge the gap between strategy and implementation. She thrives on a challenge – whether that's a new way to identify and view donor segments or leveraging emerging technology to expand an organization's reach. She brings creativity and discipline to all aspects of her work driving campaigns to measurable new heights. When she's not trying out the latest social app or checking on a campaign's current stats, you'll probably find Mary at Nationals Park where she is a season ticket holder and avid baseball fan.

101 Webinar Series 2025 Rates

Corporate Member: $0
Corporate Nonmember: $49
Nonprofit Member: $0
Nonprofit Nonmember: $0

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.