Skip to content
Back to Search

FF 201 – Fundraising Fundamentals 2025

Thursday, February 6, 2025

Description

New in 2025!

Fundraising Fundamentals 201: Introduction to Direct Response
SEIU, 1800 Massachusetts Ave. NW, Washington, DC
8:30 am - 5:00 pm | Thursday, February 6, 2025

Register today!

AGENDA
(subject to change)

8:30 - 9:00 amRegistration


9:00 - 10:15 amSustainer First

Learn strategies to prioritize and grow your sustainer program effectively, including tips for engagement, retention, and long-term value maximization. 



10:15 - 10:30 amBreak & Networking


10:30 am - 12:00 pm
Digital Block

Dive into key topics in digital fundraising, including:

  • Overcoming challenges in email performance and maximizing segmentation, automation, and testing.
  • Website optimization techniques, including light boxes.
  • Best practices for web ads, SEO, retargeting, and social media campaigns.
  • SMS and mass text strategies.
  • Quick insights into effective reporting to track performance.


12:00 - 1:00 pm
Lunch with Faculty


1:00 - 2:30 pm
Data and Analytics

Explore the role of data in decision-making, featuring:

  • General KPIs: Understanding what they are, why they matter, and how they fit into program design.
  • Cross-channel reporting to assess and integrate performance across campaigns.
  • How to measure campaigns across mail and digital, including matchback and attribution.
  • Testing strategies: When to implement big tests, incremental adjustments, and how to measure statistical validity.


2:30 - 3:00 pmRefresh & Connect Break with Faculty


3:00 - 3:30 pm
AI Ethics in Fundraising


3:30 - 4:00 pmWhat's Next in Fundraising

Next steps to take in your professional development, including recommended courses and resources to enhance your knowledge and expertise in the fundraising industry.



4:00 - 4:30 pmWrap-Up


Fundraising Fundamentals 201 Rates

Corporate Member: $150
Corporate Nonmember: $175
Nonprofit Member: $125
Nonprofit Nonmember: $150

Register today!



CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.


SEIU
1800 Massachusetts Avenue, NW 2nd Floor
Washington, DC 20036 United States
Event Contact
DMAW
(703) 689-3629
Thursday, February 6, 2025
Categories
Education - Seminars, Workshops, Tutorials
Register
Powered By GrowthZone