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FF 201 – Fundraising Fundamentals 2025

February 6, 2025

Description

New in 2025!

Fundraising Fundamentals 201: Introduction to Direct Response
SEIU, 1800 Massachusetts Ave. NW, Washington, DC
8:30 am - 5:00 pm | Thursday, February 6, 2025

Register today!

AGENDA
(subject to change)

8:30 - 9:00 am	Registration

9:00 - 10:15 am	Sustainer First
	Learn strategies to prioritize and grow your sustainer program effectively, including tips for engagement, retention, and long-term value maximization.

10:15 - 10:30 am	Refresh & Network with Faculty

10:30 - 11:30 am	Digital Block
	Elements of a successful digital fundraising campaign: Email: segmentation, deliverability, testing, performance. SMS: overview and strategy. Ads: general overview. Web optimization. Tracking performance.

11:30 am - 12:00 pm	Roundtable Discussion with Faculty

12:00 - 1:00 pm	Lunch with Faculty

1:00 - 2:30 pm	Data and Analytics
	Explore the role of data in decision-making, featuring: General KPIs: Understanding what they are, why they matter, and how they fit into program design. Cross-channel reporting to assess and integrate performance across campaigns. How to measure campaigns across mail and digital, including matchback and attribution. Testing strategies: When to implement big tests, incremental adjustments, and how to measure statistical validity.

2:30 - 3:00 pm	Refresh & Network with Faculty

3:00 - 3:30 pm	What's Next in Fundraising

3:30 - 3:45 pm	Closing Remarks

Full participation in Fundraising Fundamentals 201 is applicable for 6.75 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.

THANK YOU TO OUR PARTNERS

CONTINENTAL BREAKFAST	WI-FI

LUNCH	REFRESH & NETWORK BREAK

Fundraising Fundamentals 201 Rates

Corporate Member: $150
Corporate Nonmember: $175
Nonprofit Member: $125
Nonprofit Nonmember: $150

Register today!

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If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: DMAW
Phone: (703) 689-3629
Details: For more details, contact DMAW Education Programs at programs@dmaw.org.

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FF 201 – Fundraising Fundamentals 2025

February 6, 2025

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FF 201 – Fundraising Fundamentals 2025

February 6, 2025

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