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FF 101 – Fundraising Fundamentals 2025

Wednesday, February 5, 2025

Description


Fundraising Fundamentals 101: Introduction to Direct Response
SEIU, 1800 Massachusetts Ave. NW, Washington, DC
8:30 am - 5:00 pm | Wednesday, February 5, 2025

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AGENDA
(subject to change)

8:30 - 9:00 amRegistration


9:00 - 10:00 amOverview of Direct Response

  • What is the role of direct response fundraising in a development program? How to get attention. 


10:00 am - 12:00 pm
Direct Response Acquisition: Getting the First Gift

  • How does direct mail acquisition work in the mail?
  • How does online acquisition work?
  • Where do the prospects come from?
  • How to develop winning acquisition creative?
  • How do we measure success?
  • Integration of channels panel.


12:00 - 1:00 pm
Lunch


1:00 - 3:00 pm
Donor Retention: Keeping Your Donors Engaged

  • What are elements of a winning acknowledgement program?
  • How do we get the second gift … and the third … and the fourth?
  • What does a successful donor journey look like?
  • What are winning cultivation strategies across channels?
  • How do we use the data to drive strategy?


3:00 - 3:15 pm
Refresh & Connect Break


3:15 - 4:15 pm
Donor Upgrades: Inspiring your donors to give more!

  • What are different ways to upgrade an existing donor?
  • What is the anatomy of a successful sustainer program?
  • What are successful mid-level and major donor strategies?
  • What is the goal of planned giving marketing to your direct response donors?


4:15 - 5:00 pm
Where do we go from here?

  • How can you continue your own educational journey?
  • What trends do we see on the horizon?



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SEIU
1800 Massachusetts Avenue, NW
Washington, DC 20036 United States
Wednesday, February 5, 2025
Categories
Education - Seminars, Workshops, Tutorials
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