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FF 101 – Fundraising Fundamentals 2025

February 5, 2025

Description

Fundraising Fundamentals 101: Introduction to Direct Response
SEIU, 1800 Massachusetts Ave. NW, Washington, DC
8:30 am - 5:00 pm | Wednesday, February 5, 2025

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AGENDA
(subject to change)

8:30 - 9:00 am	Registration

9:00 - 10:00 am	Overview of Direct Response
	What is the role of direct response fundraising in a development program? How to get attention.

10:00 am - 11:30 am	Direct Response Acquisition: Getting the First Gift
	How does direct mail acquisition work in the mail? How does online acquisition work? Where do the prospects come from? How to develop winning acquisition creative? How do we measure success? Integration of channels panel.

11:30 am - 12:15 pm	Lunch with Faculty Members

12:15 - 1:35 pm	Donor Retention: Keeping Your Donors Engaged
	What are elements of a winning acknowledgement program? How do we get the second gift … and the third … and the fourth? What does a successful donor journey look like? What are winning cultivation strategies across channels? How do we use the data to drive strategy?

1:35 - 1:45 pm	Refresh & Network with Faculty

1:45 - 2:00 pm	Roundtable Discussion with Speakers

2:00 - 3:00 pm	Donor Upgrades: Inspiring your donors to give more!
	What are different ways to upgrade an existing donor? What is the anatomy of a successful sustainer program? What are successful mid-level and major donor strategies? What is the goal of planned giving marketing to your direct response donors?

3:00 - 3:15 pm	Refresh & Network with Faculty

3:15 - 3:30 pm	Roundtable Discussion with Speakers

3:30 - 4:15 pm	Where do we go from here?
	How can you continue your own educational journey? What trends do we see on the horizon?

4:15 - 4:25 pm	Closing Remarks

THANK YOU TO OUR PARTNERS

LUNCH	SESSION

REFRESH & NETWORK BREAK	REFRESH & NETWORK BREAK

WI-FI

Full participation in Fundraising Fundamentals 101 is applicable for 6.75 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.

Fundraising Fundamentals 101 Rates

Corporate Member: $150
Corporate Nonmember: $175
Nonprofit Member: $125
Nonprofit Nonmember: $150

Register today!

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.

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Contact Information

Direct Marketing Association of Washington (DMAW)
Name: DMAW
Phone: (703) 689-3629
Details: For Details please contact DMAW Education Programs at programs@dmaw.org.

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FF 101 – Fundraising Fundamentals 2025

February 5, 2025

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FF 101 – Fundraising Fundamentals 2025

February 5, 2025

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