YOU ARE HERE: A Fundraiser's Guide to the Digital Marketing Ecosystem

Description

Ever feel like the digital marketing world is speaking a completely different language? Between programmatic ads, multichannel data, and endless tech jargon, it's easy to feel lost. But here's the good news: you don't need to be an ad-tech genius to build an amazing experience for your supporters. This casual, 1-hour session breaks down the digital marketing maze into plain English so you can confidently connect the dots for your donors, no matter where they find you.

The data experts at Epsilon are sitting down with digital fundraising insiders from the International Fellowship of Christians and Jews (IFCJ). They won't bore you with technical lectures. Instead, they'll share real, behind-the-scenes stories of how non-profits are connecting different channels to keep donors happy and engaged. You'll leave with a clear picture of the digital landscape, the right questions to ask your tech teams, and the confidence to make smart choices for your organization.

What You’ll Walk Away With:

A Clear, Simple Map
Learn how to tie your online channels together so your donors get a smooth, consistent message every time.

No More Tech Jargon
Understand how the digital ecosystem works without needing a degree in ad-tech.

The Right Questions
Get a practical checklist of simple questions to ask your partners and internal teams to make sure your tools are actually working for you.

Meet the Panel:

Moderator
Jennifer Garbiso, Senior Director, Epsilon

Speakers
Ana Hobson, Manager of Digital Marketing and Fundraising, International Fellowship of Christians and Jews
Stephanie Shiver, Director of Digital Marketing and Fundraising, International Fellowship of Christians and Jews

Thank You to Our Exclusive Sponsor!