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Sustainer Day

Wednesday, March 20, 2024 (9:00 AM - 5:00 PM) (EDT)


Sustainer Day has SOLD OUT!

Sustainer Day is one of our most popular day-long events of the year. This year’s event features our keynote presenter Dave Raley of Imago Consulting. Dave is co-founder and host of the popular Purpose and Profit Podcast and also publishes The Wave Report and a weekly Waves to Watch newsletter. Dave is an energetic presenter with great experience in Sustainer Fundraising. 

In addition, our full-day program features a session focused on leveraging data and analytics to more effectively target sustainer prospects, a panel of nonprofit organizations showing how they developed their sustainer offer and creative approaches that work across multichannel media, and a session focused on technologies and processes to streamline your operations and maximize sustainer retention

Finally, NEW this year is a fast-paced Rotating Roundtables session enabling networking, sharing ideas, and collaborating with other sustainer professionals like never before! 

Full agenda to come, but register today to secure your spot. Group discounts for three (3) or more people from the same organization are available. 


Dave Raley, Founder, Imago Consulting

Consultant, speaker, writer, and founder of Imago Consulting, Dave works with leaders who recognize the importance of innovation as a path to profitable growth. Over two decades, Dave has worked with more than 100 organizations to identify and understand opportunities, develop new strategies and launch new products and initiatives. He’s the author of The Wave Report, a weekly report on waves to watch – trends and lessons that leaders can learn from and apply to their leadership. He’s also the co-founder and host of the Purpose & Profit Podcast – a show about the intersection of nonprofit causes and for-profit businesses.

Full participation in Sustainer Day is applicable for 6.00 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.


9:30 am - 10:00 am
Registration and Continental Breakfast

10:00 am - 10:10 am
Opening Remarks & Intentions for the Day

Speaker: Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States

10:10 am - 11:10 am
Keynote: The Future of Sustainable Giving in a Subscription Economy

Speaker: Dave Raley, Founder, Imago Consulting

11:10 am - 11:30 am
Keynote Roundtable and Refreshment Break

Speaker: Susan Packard, Vice President, Membership, Adstra

11:30 am - 12:10 pm
Optimizing the Sustainer Relationship: The impact of failed payments on donor churn

Speakers: Caitlin Toynbee, Deputy Director, Membership, Human Rights Campaign; Paul Finley, Vice President, Enterprise Development, FlexPay

12:10 pm - 12:30 pm
Roundtable Discussion on Credit Card Processing Best Practices

Speaker: Joanne Wilson, Vice President, Advancement Operations

12:30 pm - 1:30 pm
Networking & Lunch

1:30 pm - 2:45 pm
The Sustainer Connection: Offers that Work, and Lessons Learned

Speakers: Seth Merritt, Vice President, Product Strategy, DonorVoice; Rachel Feldman, Director, Sustainer Strategies; Monica Muten, Senior Director, Direct Response Marketing, Special Olympics International; Jessica Sotelo, Senior Director, Membership, World Wildlife Fund

It’s the Justice League of Sustainer Programs! The Guardians of Giving! We have assembled a panel of seasoned practitioners who will speak about successes and lessons learned in growing, and maintaining, robust regular giving programs. We will cover how offers have been crafted, how to leverage different channels for growth, and creative approaches to unforeseen challenges. Bring your questions and prepare to take away insights for your program, whether you have 5,000, or 50,000 sustainers.

2:45 pm - 3:00 pm
Roundtable Discussion on The Sustainer Connection: Offers that Work, and Lessons Learned

Speaker: Susan Packard, Vice President, Membership, Adstra

3:00 pm - 3:15 pm
Refreshment & Connect Break

3:15 pm - 4:00 pm
Data and Analytics: Using Analytics to Drive Results with Metrics that Grow Programs Strategically and Responsibly

Speakers: Kate Hollandsworth, Senior Vice President, Integral; Bryan Colombo, Deputy Chief Development Officer, Amnesty International USA

4:00 pm - 4:15 pm
Roundtable Discussion on Data & Analytics

Speaker: Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States

4:15 pm - 4:45 pm
Closing General Roundtable & Lessons Learned

4:45 pm - 5:00 pm
Closing Remarks

6:00 pm - 7:30 pm
Happy Hour at Hilton National Mall at The Wharf, Washington, DC




1800 Massachusetts Avenue NW
Washington, DC 20036 United States
Event Contact
Angelica Sullivan
(703) 689-3629
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Wednesday, March 20, 2024 (9:00 AM - 5:00 PM) (EDT)
Education - Seminars, Workshops, Tutorials
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