Friday, October 1, 2021 (1:00 PM - 2:00 PM) (EDT)
Over the course of the week, we have invited experts in the field of sustainer fundraising to share their knowledge. Whether you have a fledgling program that you want to grow, or a large program in search of fresh ideas, join us for five days where we explore sustainer marketing. On Monday, our recorded session will give you a Roadmap to Sustainability. Tuesday we hear about Acquisition via Digital Channels and on Wednesday it's In Yo' Face, as we discuss face-to-face fundraising as a sustainer acquisition channel. Thursday focuses on Retention and Stewardship; and Friday we focus on Rapid fire/Big Ideas for you program.
Check out the schedule below!
This DMAW program is available for CFRE Continuing Education Points! Full participation in Sustainer Week is applicable for 5 points – Education of the CFRE International application for initial certification and/or recertification.
Monday, September 27, 2021
Sustainers are Mighty and Powerful
Engage participants at all levels in developing a sustainable, long-term monthly giving program using tools that are available to organizations of all sizes.
This session will be helpful for organizations with sustainer programs in any stage, from beginning to mid-size to mature. You will hear and see case studies, and examples of online and offline approaches. If you’re looking to bring your sustainer program to the next level, this session is for you!
Attendees will come away with:
- An understanding of why sustainers are so important in the fundraising mix
- Actionable examples to steward and bring in new sustainers
- Actionable examples of how best to retain sustainers
- Actionable examples of how to best recapture, upgrade and engage sustainers
- Planners and customizable templates
Erica Waasdorp, President, A Direct Solution
Kate Moore, Senior Manager, Digital Fundraising, Best Friends Animal Society
Jessie Earl, Senior Manager, Digital Advertising, Best Friends Animal Society
Tuesday, September 28, 2021
Acquisition via digital channels
Coming out of the chaos of the coronavirus pandemic, predictable monthly revenue from recurring donors is more critical than ever. This sort of high-value, set-it-and-forget-it revenue stream allows organizations to engage in the long-term planning required to stay ahead of the pack and weather the storm when external forces affect other fundraising methods, like face-to-face, in unexpected ways.
Alongside the USO, MissionWired (formally Anne Lewis Strategies) will help showcase the testing, tactics, and tools that have powered cross-channel digital strategies and secured program-changing recurring revenue without losing one-time gifts. From robust testing on initial conversions – leading to some unexpected results – to rich, ongoing segmentation strategies that pinpoint, then upgrade, likely targets, you’ll leave with a deep understanding of both best practices and innovative experiments to grow your sustaining revenue and fortify your bottom line regardless of what the coming months throw your way.
Beth Miller, Senior Digital Strategist, MissionWired
David Molina, Senior Digital Strategist, MissionWired
Adam Faircloth, Senior Director of Donor Acquisition, USO
Mary English, Senior Manager of Donor Retention & Cultivation, USO
Wednesday, September 29, 2021
Go big or go home/In Yo’ Face
Attendees will understand the benefits of launching a direct acquisition sustainer program through face-to-face (or canvassing), strategies to start your own program whether on a small scale or a larger one, as well as the knowledge around strategies to recoup the investment on these sustainers and leverage the data to increase retention.
Sherry Bell, Founder, Grow Fundraising and Consulting
Rachel E. Feldman, Director, Sustainer Strategies, The Humane Society of the United States
Thursday, September 30, 2021
You’ve done the hard work of acquiring a sustainer; time, money and management. All of that means nothing if they don’t stay on file and staying on file means staying engaged with your mission. Save the Children, Integral and NACHA will help shed light on the best metrics, processes and messaging to help donors stay engaged on making that sustaining payment. Learn about how pivoting donors to the best payment methods makes stewardship even easier and focusing efforts towards ongoing communications and how to avoid the common pitfalls that many sustainer programs make.
Debbie Barr, Senior Director Network Rules Process and Communications, NACHA
Debbie Barr has been with Nacha since 1994 and joined the ACH Network Rules Department in 1996. Debbie administers the Nacha Rulemaking Process, works directly with the Rules & Operations Committee, fulfills the role of NACHA’s ACH Operators Relationship Manager, acts as the Rules liaison to the Payments Associations, works closely with NACHA’s Education and Communication Departments to promote implementation of new Rules, manages ACH Network research and data, and serves as a team member on Industry Verticals.
Debbie earned her AAP in 1997 and her CTP in 2003.
Before coming to Nacha, Debbie spent time working with Renaissance, a private/government partnership focusing on tourism and economic development. Debbie holds a BA in Business Administration with a concentration in Marketing from Shenandoah University.
Nicole O’Connor, Senior Director Sustainer Acquisition & Retention, Save the Children
Nicole O’Connor leads sustainer marketing at Save the Children, where she oversees a team responsible for acquiring qualified recurring donors and delivering an exceptional experience to those supporters to increase loyalty and value. She is passionate about finding the right words to inspire action, reducing friction in the experience and helping both supporters and colleagues feel great about Save the Children.
Prior to joining Save the Children in 2013, Nicole managed logistics for domestic and international conferences. She earned her bachelors at Loyola University Maryland and masters at NYU. When she’s not figuring out how to grow the sustainer audience, she can be found playing with her two daughters, on her Peloton bike (yes, she joined the cult) or dreaming of what country to visit next.
Lindsay Pologe, Senior Director of Strategic Services, Integral
Lindsay joined the Integral team in 2018. She has over 8 years of experience with non-profits and strategic fundraising. She works with clients by providing strategic recommendations to meet client goals. Prior to joining the Integral team she worked on the non-profit side specializing in Major and Corporate giving. She attended the University of Delaware and when not working can be found exploring DC with her dogs.
Friday, October 1, 2021
Big (and little) ideas to grow your sustainer program
Need some quick ideas to start thinking about improving your sustainer efforts? This is the session for you! Our panel of experts will share ideas on topics ranging from upgrade strategies, direct response media, digital strategies, telemarketing integration, using data to drive strategy, use of premiums, and so much more. Bring your quick thinking caps!
Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States (HSUS)
Joshua VanDavier, Director, Integrated Fundraising, Make-A-Wish Foundation of America
Jaclyn Morawa, Face-to-Face Fundraising Manager, Doctors Without Borders/Médecins Sans Frontières (MSF)
Alejandra Gerosa, Manager, Member Engagement, ACLU
Molly Crosby, Director, Digital Fundraising & Supporter Engagement at Planned Parenthood Federation of America
Molly works at Planned Parenthood Federation of America, an organization committed to protecting and providing access to quality health care for millions of people. At PPFA, Molly sits on the Digital Fundraising & Supporter Engagement team where she oversees the national email program and manages the e-CRM used by the national office and local affiliates to run digital fundraising and supporter engagement programs.
Prior to joining PPFA, Molly worked as a consultant at Rising Tide Interactive, helping raise money and activate supporters on behalf of progressive political candidates and non-profits.
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