List Bazaar
Thursday, May 9, 2024 (9:30 AM - 5:00 PM) (EDT)
Description
Want To Brew Up Some Better Fundraising Results?
If you answered yes, then you belong at the INDUSTRY-FAMOUS LIST BAZAAR May 9 at Crooked Run Fermentation in Sterling, VA (only minutes from Dulles Airport).
LIST BAZAAR FAQs
What Is List Bazaar?
For 40 years, List Bazaar has been a destination for list professionals to network and enhance their craft along with fundraisers who want to better understand why a premium list strategy is the “secret recipe” for successful fundraising programs. If a well-run program is a tasty craft brew, then consider lists your hops and barley. Impactful missions start with mailing the right data!
Who Should Attend List Bazaar?
- List Brokers looking for actionable tips on data trends, list strategy, and ways to provide more value to your clients.
- List Managers interested in a premium networking opportunity and access the sector’s top brokers all in one place.
- Agencies and Consultants who want to learn about the cross-section of lists, creative, production and other aspects of fundraising.
- Nonprofit Practitioners that want to better understand the “secret sauce” of list science which drives successful programs.
- All fundraisers who value cross-channel education and deep learning about vital parts of the industry.
What Will I Learn By Attending List Bazaar?
List Bazaar’s jam-packed line up will cover all of the most important trends pertaining to lists, data, and their intersection with other essential areas of fundraising.
Topics Covered Include:
- Exclusive case studies from a wide range of nonprofits including Doctors Without Borders, Smile Train, The Heritage Foundation, and more!
- The importance of collaboration between creative agencies and list brokers.
- Multivariant testing strategies.
- Production hacks and upcoming USPS promotions.
- Innovations in caging and the impact clean data makes.
- The benefits of matching back online donors to direct mail campaigns.
Plus, a whole lot more including a post-event HAPPY HOUR featuring refreshing craft beverages and tasty food from Crooked Run!
About The Venue
Just like our friends at Crooked Run, list professionals distinguish themselves through nuance, attention to detail, and willingness to think outside the box. That makes Crooked Run Fermentation the ideal setting for List Bazaar 2024. And as many list professionals know, the list business is more than an industry. It’s a true community which thrives on coming together to learn and discuss the most pressing issues facing our sector. Well, what screams community more than a premium craft brewery? Get ready for a full day of learning, connecting, and toasting in a fun and casual setting!
LIST BAZAAR 2024 AGENDA
| 9:30 - 10:00 am | Registration & Coffee Bar |
| 10:00 - 10:10 am | Opening Announcements & Welcome Remarks |
| Speakers: Dan Sonners, Vice President, Conrad Direct, Margaret Romig, Account Director, Lautman Maska Neill & Company | |
| 10:10 - 10:55 am | Triple Threat Case Study: Doctors Without Borders |
| Speakers: Andrew Giffen, Principal, CELCO; Kelly Leech, Principal, CELCO; Bryan Evangelista, Executive Vice President, Lautman Maska Neill & Company | |
| 10:55 - 11:10 am | Refresh & Connect Break #1 |
| 11:10 - 11:45 am | Latino List: How to Build and Optimize One for Your Cause |
| Speaker: Ivan Leon, Founder, Kerux Group By 2050, ethnic minorities will become the majority – a shift already registered in the segment between 1-18 years old. As this racial diversification occurs, new philanthropic opportunities emerge, particularly with Hispanics. Come hear about the latest data tested strategies that will help attract and cultivate from this generous community. Learning Objectives:
| |
| 11:45 am - 12:00 pm | List Bazaar Power Hack #1: Where'd They Come From? Matching Back Online Donors to Direct Mail Campaigns |
| Speaker: Margaret Romig, Account Director, Lautman Maska Neill & Company | |
| 12:00 - 1:00 pm | Networking & Brainstorming Lunch |
| 1:00 - 1:45 pm | The Heritage Foundation Case Study: Multi-Variant Testing |
| Speakers: Andrew Olsen, Senior Vice President of Fundraising Solutions, DickersonBakker; Tony Johnson, Director, Membership, The Heritage Foundation | |
| 1:45 - 2:05 pm | List Bazaar Power Hack #2: USPS Promotions & Production Hacks |
| Speaker: Meredith Piemme, Business Development Director, Production Solutions It's not often list and production professionals collaborate on campaigns, it is easy to overlook how dependent the two roles are on one another. Listen in on insights about the interplay between our two worlds and walk away with practical applications for your next campaign. Learning points from this unique session will include:
| |
| 2:05 - 2:20 pm | Refresh & Connect Break #2 |
| 2:20 - 2:50 pm | From 0 to 300,000 Donors Fueled by Direct Mail: The Turning Point USA Growth Story |
| Speaker: Mark Diggs, Senior Consultant, Direct Response, Am Phil Direct mail lives! The grass roots growth of Turning Point USA's donor file has raised eyebrows in the political and fundraising world. What fueled such rapid growth? How do you sustain and build a new donor file from the ground up via direct mail at such scale? This direct response case study redefines what is possible in the new populist era. Vox populi, vox Dei. | |
| 2:50 - 3:10 pm | List Bazaar Power Hack #3: Innovations in Caging & The Impact Clean Data Makes |
| Speaker: Dennis Hoffman, Founder & CEO, Engage USA | |
| 3:10 - 4:00 pm | List Bazaar All-Star Panel: AI's Impact on Donor Acquisition & The List Industry |
| Moderator: Margaret Romig, Account Director, Lautman Maska Neill & Company Panelists: Roger Hiyama, Executive Vice President, Solutions and Innovations, Wiland; Stephanie Russell, Head of Strategy & Decisioning, RKD Group; Bruce Hammer, Vice President, Nonprofit Services, Path2Response Artificial Intelligence is everywhere! But what exactly is it? We know AI can alter photos, write copy, recommend your next movie on Netflix, or run a Google search. But how can AI help us target the best prospects? Three dynamic data analysis all-stars will talk to us through the definition of AI in data modeling, how AI is being used in direct response today, and how we should be thinking about it for tomorrow. They will also discuss how AI can open up new marketing, whether it can eliminate bias in data, and if AI brings up any privacy considerations.
| |
| 4:00 - 5:00 pm | Happy Hour |
 | Full participation in List Bazaar is applicable for 2.00 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification. |
LIST BAZAAR 2024 SPEAKERS INCLUDE:
 |  |  |  |
Mark Diggs Senior Consultant, Direct Response AmPhil | Bryan Evangelista Executive Vice President Lautman Maska Neill & Company | Andrew Giffen Principal CELCO | Bruce Hammer Vice President, Nonprofit Services Path2Response |
 |  |  |  |
Roger Hiyama Executive Vice President, Solutions & Innovation Wiland | Dennis Hoffman Founder & CEO Engage USA | Tony Johnson Director, Membership The Heritage Foundation | Kelly Leech Principal CELCO |
 |  |  |  |
Ivan Leon Founder Kerux Group | Andrew Olsen Senior Vice President of Fundraising Solutions DickersonBakker | Meredith Piemme Business Development Director Production Solutions | Margaret Romig Account Director Lautman Maska Neill & Company |
 |  | ||
Stephanie Russell Head of Strategy & Decisioning RKD Group | Dan Sonners Vice President Conrad Direct |
THANK YOU TO OUR PARTNERS!
SESSION PARTNERS |
 |  |
BREAKFAST | LUNCH | AFTERNOON BREAK |
 |  |  |
|
CONSENT TO USE IMAGES AND RECORDINGS
Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.
Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.
If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.
22455 Davis Drive
Sterling, VA 20164 United States
Education - Seminars, Workshops, Tutorials
102