Join us to learn how to make Google Analytics work for your nonprofit to track conversions of all kinds!
This webinar will take a deep dive into the Conversions section of Google Analytics, including Enhanced eCommerce setup, how to use checkout behavior reports mapped to the real-life steps on web forms to identify the friction points on pages, and more!
If you don't have a basic understanding of Google Analytics, this session will not be helpful as we will not be spending time on basic definitions, account setup or platform navigation.
But if you’ve ever wondered what makes effective Goals vs where and how to best leverage eCommerce, or Multichannel Funnels and Google’s Attribution projects (beta) to truly understand your conversion paths, make strong testing recommendations and better-informed decisions to improve your cross-channel outreach tactics, then register today and mark your calendar as you won’t want to miss it!
|Alex Kent, Analytical Lead – Elections, Google|
|David Hecht, Measurement Lead - Consumer, Government & Entertainment, Google|
|Drew Swinburne, Lead Web Developer, CCAH|
|Moderator: Brenna Holmes, Principal & SVP, CCAH|