Digital Day

Description

REGISTRATION IS LIMITED.

PROGRAM

THANK YOU TO OUR PARTNERS

WIFI Partner	KEYNOTE Partner	LUNCH Partner

BREAKFAST Partner	RECEPTION Partner	AFTERNOON BREAK Partner
	SESSION Partners

OUR SPEAKERS

Laurie Channer, Senior Manager, Membership, African Wildlife Foundation, manages the print marketing program, development and implementing the mail plan for membership donors, including production, budget, and metrics to drive revenue. She has over 15 years in development and direct mail fundraising and also focuses on digital marketing, merchandise/fulfillment, and midlevel donors

Laura Cole has been working with nonprofits as a digital fundraising and marketing strategist at Sanky Communications for over a dozen years. Areas of particular focus include integrated campaign strategy, digital acquisition, and fundraising program analysis. She has spoken at various DMA, NTEN, DMFA, and AFP events. Prior to joining Sanky, she worked on the marketing team for the Broadway musical Wicked.

Rosa Del Angel brings a wealth of knowledge in developing and managing successful digital marketing and fundraising programs for high-profile nonprofit organizations. She’s currently the Managing Director, Campaign and Digital Engagement for Natural Resources Defense Council. Prior to NRDC, Rosa has worked with well-known organizations including Oxfam and Voto Latino. As a digital marketer, Rosa is committed to diversity in the digital space and has extensive experience developing strategies for reaching the Latino/Hispanic market online.

 Brandon Fuller is the owner and Chief Strategist of Raise the Roots, a digital agency that has supported over three dozen organizations with their digital engagement, fundraising, and advocacy. He previously managed global online advocacy campaigns for the Pew Charitable Trusts and has worked in the nonprofit community for nearly two decades.

Jeff Giddens, President of NextAfter, is responsible for leading client relationships by growing the capacity and effectiveness of their digital fundraising programs. Since joining NextAfter in 2014, he’s helped lead research efforts to produce large conversion increases for more than 40 nonprofit clients.

Geoff Handy is Head of Mass Market Fundraising, North America, International Rescue Committee and together with his team, Geoff inspires donors to contribute to this critical mission via digital, direct mail, telemarketing, and face-to-face campaigns. During his career, Geoff has raised hundreds of millions of dollars for charity across digital platforms, direct mail, television campaigns, corporate giving, and face-to-face interactions.

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to nonprofit leaders on engagement strategy

Karen Hopper, as a data nerd with deep hands-on digital marketing experience, is the Associate Director of Performance Marketing at Razorfish. As a Performance Strategist, she brings a data-driven perspective to everything she does, from testing to creative, email to social media, advertising to websites to text messages. A Jill of all Trades, she has spent the last 10 years helping organizations understand their data, A/B testing just about everything, and using insights to inform creative that gets people to take action.

Rebekah Joseft serves as a Senior Optimization Director at NextAfter and is passionate about empowering nonprofits to be innovative in their digital fundraising efforts.

Rebekah enjoys providing value to the philanthropy sector through supporting nonprofits by helping them see measurable results through testing to achieve their goals. She previously managed multi-channel fundraising for a $10.25MM annual fund in higher education, with a focus on recurring giving and donor communications and stewardship. During her time there, Rebekah led the strategic planning for a day of giving campaign that was recognized with a Bronze-level award by the Council for Advancement and Support of Education due to her innovative efforts and leadership.

Rebekah has a bachelor's degree in Sports Management from Texas A&M University and a graduate certificate in Nonprofit Management from The Bush School of Government and Public Service. She currently resides in Dallas, Texas.

Steve Kehrli is Senior Vice President of Development for the People for the Ethical Treatment of Animals (PETA) Foundation and helps oversee the organization’s fundraising efforts, focusing on innovative technologies that connect existing and would-be philanthropists with the many different facets of PETA’s work. Since 1998, Kehrli has been influential in transforming organizational culture around fundraising, optimizing business processes, establishing key relationships, and generating revenue for all of PETA’s programs. He is continually creating and implementing new ways to engage supporters through initiatives—such as interactive town hall meetings, which have helped PETA reach more individuals in an effective and cost-efficient manner.

Jean Qiao is passionate about using technology to create positive social change. In her role as Senior Digital Account Executive, she leads the strategy and creative development for digital fundraising campaigns for Heifer International, The Lupus Research Alliance, and JDC helping to build and grow a strong and committed donor file. Her areas of expertise include developing fully integrated marketing plans, sustainer acquisition and retention strategy, and she has technical expertise in various nonprofit eCRM platforms. She also specializes in finding the perfect animal GIF for any occasion.

 Caitlin Richard, the Senior Email Marketing Manager for Heifer International, leads the strategy and content creation for a diverse email file. Caitlin draws on her 13 years of marketing and advertising experience in the nonprofit and retail industries. She has worked in multiple eCRMs, including Salesforce Marketing Cloud, transitioned two different nonprofits through eCRM migrations, and worked through multiple re-brandings.

Tim Robinson, as the Director of Business Development, Tim utilizes Care2’s community of progressively-minded members to assist nonprofits and socially-conscious brands with their fundraising, advocacy, and list-growth efforts. He’s worked on hundreds of campaigns and admits that he has a soft spot when it comes to animal welfare and LGBT rights.

Zakeia Rodgers, Direct marketing Manager, Animal Legal Defense Fund, joined the ALDF in 2018 and in her current role she is responsible for managing all direct mail and digital fundraising campaigns for the organization. For more than 6 years, Zakeia has worked exclusively within animal protection nonprofits, helping the organizations achieve and surpass annual fundraising goals.    

Sean Wagman is an Account Director at CCAH, where he leads strategy for his clients, across multiple channels including Email, SMS, Web, Ads, and Organic Social. Prior to joining CCAH, Sean gained experience in Direct Response by working at both digital agencies and in house at a non-profit as the day-to-day digital lead where he directed fundraising programs, in addition to leading eCRM and systems evaluations and SMS programs.

MeShon Watkins, Senior Manager of Grassroots Advocacy, is a results-driven professional with a 15+ year record of utilizing data and technology to develop and implement strategies and approaches to drive customer or member acquisition, value, engagement, and loyalty. For 10-plus years, MeShon worked at AARP where she manages the day-to- day implementation of AARP’s national and multi-state online grassroots marketing campaigns. She develops strategies to expand the online reach and member engagement by executing strategic federal and state campaigns and implementing tactics that leverage all channels.

Kristina Williams is a Senior Director at Sierra Club, where she manages the Membership Acquisition Program. An accomplished fundraiser and expert in direct response fundraising and development operations, Kristina has worked with well-known advocacy and arts organizations, including Human Rights Campaign, and the Shakespeare Theatre Company.