30 Test Ideas

Thursday, October 20, 2022 (1:00 PM - 2:00 PM) (EDT)

Description

There’s no such thing as a bad test! But there are plenty of mistakes that can be made. Since testing is one of the most effective ways to learn about your donors and the effectiveness of your strategies, it’s important to get it right the first time. Hear from seasoned direct marketing professionals (from the comfort of your own home or office) as they share their experiences testing 30 different ideas – and the outcomes.  Learn: What makes a good test or a bad test? When have you tested enough to make a calculated decision?  What are the biggest mistakes made when testing? Learn 30 new test ideas, or polish tried and true test ideas from the past from Tiffany Delgado, Senior Vice President, Political, The Lukens Company and Kate Hollandsworth, Senior Vice President, Integral, LLC 


Virtual - Zoom Meeting
Event Contact
Angelica Sullivan
(703) 689-3629
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Thursday, October 20, 2022 (1:00 PM - 2:00 PM) (EDT)
Categories
Education - Seminars, Workshops, Tutorials
Registered Guests
4
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