Multi-Channel Mini-Con
1201 15th Street NW
Washington, DC 20005 United States
National Housing Center
10/18/2023 - 10/19/2023
Event Details
Experience the extraordinary at
Multi-Channel Mini-Con!
Multi-Channel Mini-Con!
Multi-Channel Mini-Con (MC2) features a stellar lineup of world-class speakers, actionable case studies, groundbreaking strategies, and industry leaders, all under one roof. You won't find this unique bled of expertise and insights anywhere else in our fundraising-marketing sector!
Immerse yourself in a two-day journey where you'll delve into critical strategies within the ever-changing landscape of multichannel fundraising and marketing. Engage in dynamic, tactical discussions covering topics such as data utilization, outreach techniques, innovative formats, and much more! Plus, you'll have the opportunity to forge valuable connections and friendships with like-minded professionals throughout your time at the event.
MC2 marks the convergence of two of DMAW's most popular events, Digital Day and Data Strategy Forum, into a two-day crash course of multi-channel strategy AND education.
In essence, MC2 is designed for fundraisers who want to supercharge their fundraising prowess and expand their knowledge, all within a compact timeframe.
Join our vibrant community of fellow fundraisers
who share a passion for optimizing fundraising efforts and
breaking down the silos within the nonprofit sector!
MC2 WORLD-CLASS SPEAKERS INCLUDE
(The dynamic program follows this showcase of amazing speakers!
And, don't forget to checkout our list of esteemed partners!)
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April Avant Senior Vice President New Heights Communications | Nick Barone Director of Digital Services Concord Direct | Robin Benatti Director World Food Program | Kimberly Bottom Associate Director of Sales Feathr | Amy Braiterman Vice President, Strategy Data Axle |
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Jeff Cosgrove Business Development, Nonprofit Data Solutions Epsilon | Craig DePole President Newport One | Misti Dragano Senior Vice President, Media 1st Degree | Kara Fujita Account Manager, Growth Bonterra | Richard Geiger Senior Vice President Data Axle Nonprofit |
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Mary Getz Principal and Founder MESG Marketing | Justin Henry President Synergy Direct Marketing Solutions, LLC | Tim Kachuriak Chief Innovation and Optimization Officer NextAfter | Kelly King Director of Strategy & Program Planning Nexus Direct | Marie Kosanovich Vice President, Accounts Lautman Maska Neill & Company |
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Rachel Kottler Vice President Sage Communications | James Langley President Langley Innovations | Angie MacAlpine Vice President, Creative Director TrueSense Marketing | Nora Millwood Vice President, Client Services NNE Marketing | Monica Muten Senior Director, Direct Response Marketing Special Olympics |
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Sam Parry Associate Vice President, Membership Environmental Defense Fund | Rachel Penney Senior Director of Investment Services, Integral | Meredith Piemme Business Development Director Production Solutions | Chris Pritcher CEO RKD Group | Dave Raley Founder Imago Consulting |
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Kristi Rinck Partner, EVP Nexus Direct | Bert Salter Senior Account Director Concord Direct | Kevin Schulman Founder DonorVoice | Martha H. Schumacher, CFRE, ACFRE, MInstF President Hazen Inc. and HILT | Jay Schwedelson Founder SubjectLine.com President/CEO Outcome Media |
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Taylor Shanklin CEO & Founder Barlele + Creative Shizzle | Meghan Sharon Digital Strategist TrueSense Marketing | Dan Sonners Vice President Conrad Direct | Amy Sukol Principal Lautman Maska Neill & Company | Aidan Wheeler Associate Director of Business Development SimioCloud |
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Kristina Williams Managing Director, Membership Acquisition Sierra Club | Melanie Williams Creative Director Concord Direct | Joanne Wilson Vice President of Advancement Operations The Humane Society of the United States |
Program
(Schedule subject to change)
| Wednesday, Oct. 18, 2023 | |
| 8:00 AM - 9:00 AM | Breakfast & Registration |
| 9:00 AM - 9:10 AM | DMAW Opening Announcements and Welcome Remarks |
| 9:10 AM - 10:00 AM | Opening Keynote: From Mouse to Mission: Lessons in Innovation for Nonprofit Leaders. Inspired by Disney |
| Dave Raley, Founder, Imago Consulting | |
| 10:00 AM - 10:10 AM | Q&A with Dave! Moderated by Jade Nguyen Swanson, Director, Client Services, MESG Marketing |
| 10:10 AM - 10:25 AM | Refresh & Connect Break |
| 10:30 AM - 11:00 AM | Breakout Sessions – Round #1 |
| MYTHBUSTERS: Busting Common Myths About Multi-Channel Direct Marketing | |
| Bert Salter, Senior Account Director, Concord Direct | |
| Melanie Williams, Creative Director, Concord Direct | |
| Nick Barone, Director of Digital Services, Concord Direct | |
| Moderator: Kelly King, Director of Strategy & Program Planning, Nexus Direct | |
| Behavorial Data + Creative = [chef kiss] | |
| Craig DePole, President, Newport One | |
| Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct | |
| 11:05 AM - 11:35 AM | Breakout Sessions – Round #2 |
| Special Olympics Case Study: The Power of Print Newsletters | |
| Monica Muten, Senior Director, Direct Response Marketing, Special Olympics | |
| Nora Millwood, Vice President, Client Services, NNE Marketing | |
| Moderator: Meredith Piemme, Business Development Director, Production Solutions | |
| Using Peer-to-Peer Texting to Enhance Your Fundraising Program | |
| Justin Henry, President, Synergy Direct Marketing Solutions, LLC | |
| Q&A Moderator: Aidan Wheeler, Associate Director of Business Development, SimioCloud | |
| 11:40 AM - 12:00 Noon | Shared Learnings – Roundtable Discussions |
| 12:00 Noon - 1:00 PM | Lunch & Networking Time! |
| 1:05 PM - 2:05 PM | All-Star Panel: The Past, Present, and Future of Multi-Channel Fundraising |
| Mary Getz, Principal & Founder, MESG Marketing | |
| Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter | |
| Chris Pritcher, CEO, RKD Group | |
| Amy Sukol, Principal, Lautman Maska Neill & Company | |
| Moderator: Dan Sonners, Vice President, Conrad Direct | |
| 2:05 PM - 2:20 PM | Refresh & Connect Break |
| 2:25 PM - 2:55 PM | Breakout Sessions – Round #3 |
| The Value of Matchbacks: How Many of Your Online Donors Come From Direct Mail? | |
| Rachel Penney, Senior Director of Investment Services, Integral | |
| Moderator: Meredith Piemme, Business Development Director, Production Solutions | |
| Case Study: GIVEfluential | |
| Misti Dragano, Senior Vice President, Media, 1st Degree | |
| Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra | |
| 3:00 PM - 3:30 PM | Breakout Sessions – Round #4 |
| Why Do People Give? Lessons from Over 100,000 Conversations with Donors | |
| James Langley, President, Langley Innovations | |
| Q&A Moderator: Kara Fujita, Account Manager, Growth, Bonterra | |
| Connected Television Case Study | |
| Jeff Cosgrove, Business Development, Nonprofit Data Solutions, Epsilon | |
| Q&A Moderator: Marie Kosanovich, Vice President, Accounts, Lautman Maska Neill & Company | |
| 3:30 PM - 3:40 PM | Refresh & Connect Break |
| 3:45 PM - 4:20 PM | Feature Session |
| Getting Beyond One Size Fits All. How charity: water Matched Message to Personality Trait, At Scale | |
| Kevin Schulman, Founder, DonorVoice | |
| 4:20 PM - 4:30 PM | Q&A Moderator: Karin Kirchoff, President & Founder, K2D Strategies |
| 4:30 PM - 6:00 PM | MC2 Happy Hour! |
| Thursday, October 19, 2023 | |
| 8:00 AM - 9:00 AM | Breakfast and Registration |
| 9:00 AM - 9:05 AM | Welcome Back! |
| 9:05 AM - 9:40 AM | Opening Keynote: Branding is Fundraising |
| Taylor Shanklin, CEO & Founder, Barlele + Creative Shizzle | |
| 9:40 AM - 9:50 AM | Q&A Moderator: Dan Sonners, Vice President, Conrad Direct |
| 9:50 AM - 10:05 AM | Refresh & Connect Break |
| 10:10 AM - 11:10 AM | Nonprofit All-Star Panel: Optimization Strategies for a Down Market |
| Robin Benatti, Director, World Food Program | |
| Sam Parry, Associate Vice President, Membership, Environmental Defense Fund | |
| Kristina Williams, Managing Director, Membership Acquisition, Sierra Club | |
| Q&A Moderator: Rachel Kottler, Vice President, Sage Communications | |
| 11:10 AM - 11:30 AM | Shared Learnings – Roundtable Discussions |
| 11:35 AM - 12:05 PM | Breakout Sessions – Round #5 |
| Unleashing Audience ROI Potential: Navigating, Executing, and Measuring an Omnichannel Campaign | |
| Richard Geiger, Senior Vice President, Nonprofit, Data Axle | |
| Amy Braiterman, Vice President, Strategy, Data Axle | |
| Q&A Moderator: Kristi Rinck, Partner, EVP, Nexus Direct | |
| Intent-Based Fundraising: How to Uncover New Donors & Raise More by Tuning Into Key Donor Signals | |
| Kimberly Bottom, Feathr | |
| 12:05 PM - 1:00 PM | Lunch & Networking Time! |
| 1:05 PM - 1:55 PM | After Lunch Keynote – Email Marketing |
| Jay Schwedelson, Founder, SubjectLine.com and President & CEO, Outcome Media | |
| 1:55 PM - 2:05 PM | Q&A Moderator: Victoria Vincent, Sales Operations Manager, RKD Group |
| 2:10 PM - 2:45 PM | Breakout Sessions – Round #6 |
| Acquiring Sustainers Using Multiple Channels | |
| Joanne Wilson, Vice President, Advancement Operations, The Humane Society of the United States | |
| A True Underdog Story: How a Simple Campaign Grew Into a Multi-Channel Giving Day | |
| Meghan Sharon, CFOP, Digital Strategist, TrueSense Marketing | |
| Angie MacAlpine, Vice President, Creative Director, TrueSense Marketing | |
| 2:45 PM - 2:55 PM | Refresh & Connect Break |
| 3:00 PM - 3:35 PM | Mid-Afternoon Keynote |
| AI's Looming Impact on Fundraising and the Donor Discovery Process | |
| April Avant, Senior Vice President, New Heights Communications | |
| 3:35 PM - 3:45 PM | Q&A Moderator: Brenna Holmes, Seasoned Digital Professional |
| 3:45 PM - 4:30 PM | Closing Keynote: Ramp Up Your Active Listening for Maximum Success: How to Create Radical Connection with Every Audience |
| Martha H. Schumacher, CFRE, ACFRE, MInstF, President, Hazen Inc. and HILT | |
| 4:30 PM - 4:35 PM | Thank You and Closing Announcements |
| 4:35 PM - 5:00 PM | Decadent Departure Social: Dessert Bar in the Atrium |
THANK YOU TO OUR PARTNERS! | ||
BADGE WALLET | TOTE BAG | HAPPY HOUR / RECEPTION |
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MINI-CON LOUNGE | ||
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OPENING KEYNOTE (DAY 1) | CLOSING KEYNOTE (DAY 2) | WI-FI |
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LUNCH (DAY 1) | LUNCH (DAY 2) | WATER BOTTLE |
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SESSION PARTNERS | ||
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MORNING REFRESHMENT (DAY 1) | COFFEE SLEEVE | MORNING REFRESHMENT (DAY 2) |
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AFTERNOON REFRESHMENT (DAY 1) | DECADENT DESSERT SOCIAL (DAY 2) |
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Additional Information
Event Contact:
Angelica Sullivan
Contact Organization:
Direct Marketing Association of Washington (DMAW)
Email:
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