30 Test Ideas

There’s no such thing as a bad test! But there are plenty of mistakes that can be made. 

Since testing is one of the most effective ways to learn about your donors and the effectiveness of your strategies, it’s important to get it right the first time. Hear from seasoned direct marketing professionals (from the comfort of your own home or office) as they share their experiences testing 30 different ideas – and the outcomes.  

Learning Objectives

1. What makes a good test or a bad test? 
2. When have you tested enough to make a calculated decision?  
3. What are the biggest mistakes made when testing? 
4. Learn 30 new test ideas, or polish tried and true test ideas from the past

Speakers

	Tiffany Delgado, Senior Vice President, Political, The Lukens Company
	Kate Hollandsworth, Senior Vice President, Integral, LLC Kate Hollandsworth is a Senior Vice President at Integral managing a team and portfolio of clients that are helping to make the world a better place. Kate helps create integrated investment plans that drive long-term sustained growth while building trusted relationships with her clients, partners, and colleagues. With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, Kate uncovers valuable opportunities to help her clients reach their goals and plan for continued growth multiple years down the road.
	Nick Ellinger, Chief Brand Officer, Moore Nick joined Moore in January 2020 as Chief Brand Officer. Before that, he was DonorVoice’s VP of Marketing Strategy, working with organizations like Catholic Relief Services, Share our Strength | No Kid Hungry, and the U.S. Olympic and Paralympic Foundation to look at their fundraising with a different lens. He also edited and contributed to the Agitator blog and recently wrote a book called The New Nonprofit to challenge fundraising norms. He developed his direct marketing muscle running Mothers Against Drunk Driving’s direct marketing program for a decade. This is where he gained his passion to help the nonprofit sector break through the 2% of GDP individual giving ceiling we’ve seen for decades, so you’ll often see him working with industry groups and internally for education initiatives to challenge others to do likewise.