This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

List Bazaar 2025

May 8, 2025 10:00 AM - 4:00 PM (EDT)

Description



Lights…Camera…Donors!


You won’t want to miss the summer’s blockbuster donor acquisition event when List Bazaar 2025 takes its place ON THE BIG SCREEN May 8 at Arlington Cinema and Drafthouse in Arlington, VA (minutes from Reagan National Airport).


Are you interested in hacks, insights, and case studies that can turn your donor acquisition program into an award winner?


Here’s all you need to know about List Bazaar 2025.


LIST BAZAAR FAQ’s

What Is List Bazaar?

For over 40 years, List Bazaar has been the nonprofit sector’s signature event dedicated to helping fundraisers optimize their direct mail list strategies & donor acquisition techniques.


On May 8, over 100 list professionals, agency fundraisers, and nonprofit practitioners will flock to the Arlington Cinema and Drafthouse for a day of cutting-edge education, valuable networking, and legendary community building that List Bazaar is famous for.


There is no other show quite like List Bazaar making May 8 a very limited engagement, reserve your seat for this exclusive screening today.


How Will Attending List Bazaar Improve Our Fundraising Results (My Boss Needs To Know)?

Donor acquisition is the screen play for a successful fundraising program, nothing happens without it, and List Bazaar is the only show in the industry dedicated exclusively to donor acquisition.


Here are some “coming attractions” of what you can look forward to learning at List Bazaar 2025:

  • How to make a direct mail-first approach to sustainer acquisition work.
  • An exclusive lapsed reactivation case study from International Fellowship of Christians and Jews.
  • The case for adding multi-channel engagement to direct mail.
  • Digital Printing
  • Postal Re-Targeting

And, many more action-packed elements of donor acquisition including a first-of-its-kind donor acquisition index report where you’ll see how your prospecting results compare with the rest of the nonprofit sector.


Get your popcorn ready and register now for the must-see donor acquisition event of the summer.


Who Should Attend List Bazaar?

All the donor acquisition stars will be out for List Bazaar 2025 including:

  • List Brokers looking for actionable tips on data trends, list strategy, and ways to provide more value to your clients.
  • List Managers interested in a premium networking opportunity and access the sector’s top brokers all in one place.
  • Agencies and Direct Mail Consultants who want to learn about the cross-section of lists, creative, production and other aspects of fundraising.
  • Nonprofit employees who want to better understand the “secret sauce” of list science which drives successful donor acquisition programs.
  • Fundraisers who value cross-channel education and deep learning about vital parts of the industry.


Last year, nearly 125 nonprofit and direct response professionals walked the red carpet and attended List Bazaar. Join them May 8 and experience the exclusive screening of List Bazaar 2025.


About The Venue

A classic film stands the test of time, the same is true for a historic movie theatre. Constructed during cinema’s boom period, The Arlington Cinema & Drafthouse showed its first film in 1940. The theatre’s Art Deco design takes you back to Hollywood’s Golden Age, while reminding us about the silver screen’s unique ability to capture our imagination.


Cinema has been transformed by technology but the art of making a great film remains grounded in timeless principles – much like direct response fundraising.


The Arlington Cinema & Drafthouse’s ability to showcase its unique history while consistently innovating has helped it stand the test of time as a pillar of the community.


It’s a kinship shared with direct mail and donor acquisition professionals. While the tools of our trade are constantly changing, our ability to blend technology with timeless techniques is what ensures direct response will remain a critical component of fundraising for decades to come.


Is There Anything Else I Should Know About Attending List Bazaar?

Many of our attendees have relationships which measure in decades making List Bazaar a true community which is as collaborative as it is welcoming to newcomers. The list industry is one where competitors are uniquely reliant on each other to succeed. That foundation has built a culture where List Bazaar attendees embrace shared learning experiences, candid discussions, and meeting new professionals who share their passion for fundraising.


NEW FOR 2025 – List Bazaar is famous for its camaraderie and premium networking and this year we’re taking both to the next level by holding the DMAW Spring Happy Hour onsite immediately following List Bazaar.


That’s right, DMAW is bringing an enhanced networking experience to List Bazaar to make your attendance even more valuable.


Space is limited. Be there when donor acquisition takes its place on the big screen at List Bazaar 2025!


AGENDA

 9:30 - 10:00 amRegistration & Continental Breakfast


 10:00 - 10:10 amWelcome & Opening Announcements

Speakers:  Margaret Romig, Account Director, Lautman Maska Neill & Co.; Dan Sonners, Vice President, Conrad Direct



 10:10 - 10:40 amOpening Keynote: Making a Direct Mail-First Approach to Sustainer Acquisition Work

Speaker:  Erica Waasdorp, President & Author, A Direct Solution

Direct mail continues to play a huge role in acquiring new sustainers. And it becomes even more powerful if combined with drive to web, phone, text, email, and other digital efforts. Erica Waasdorp, author of the books Monthly Giving, The Sleeping Giant, and Monthly Giving Made Easy, has been managing sustainer campaigns for 32 years before online giving was even possible!

During the presentation, she will share some examples of 'low hanging fruit' opportunities using direct mail reply forms, special targeted appeals and post cards, and multi-channel campaigns to generate new sustainers from your existing donor base as well as acquisition lists. You can't beat the cost per new sustainer using direct mail!

You will come away from this session with several new and proven approaches to consider in your program to grow your sustainer program to the next level.



 10:40 - 11:00 amBlockbuster Hack #1: Direct Mail Acquisition: A Critical Pipeline for Major Donor Development

Speaker:  Kevin Gentry, CEO & Founder, TenX Strategies

 11:00 - 11:15 amRefresh & Connect Break


 11:20 - 11:55 amLapsed Reactivation Case Study: International Fellowship of Christians & Jews

Speakers:  Sharon Adams, Senior Manager, Direct Mail Acquisition, International Fellowship of Christians & Jews; Jamie Noblin-Nessim, Senior Director, Wiland; Anne Loban, Vice President, List Services, RKD Group

IFCJ has boldly explored their lapsed donor pool to reactivate supporters, using innovative modeling techniques to optimize results. Join us to uncover the strategies behind their success!

  • Why you should keep mining your lapsed file.
  • How to find the pockets of names that are still worth soliciting (spoiler alert: modeling!).
  • How to set up testing with your modelers.
  • How to determine how deeply to invest in lapsed reactivation.
  • Top Do's and Don'ts for successful lapsed reactivation.


 11:55 am - 12:55 pmNetworking & Lunch


 1:00 - 1:30 pmGreater Reach, Recall, and ROI: The Case for Multi-Channel with Direct Mail

Speaker:  Kevin Schulman, Founder, DonorVoice



 1:30 - 1:50 pmBlockbuster Hack #2: Postal Re-Targeting & Digitally Driven Direct Mail

Speaker:  Tim Mooney, Director, Marketing Solutions, LS Direct

In this session, we'll learn about the power of Postal Retargeting & Digitally Driven Direct Mail, an innovative solution that merges online audiences with offline message delivery to drive conversion and donor engagement. Tim will describe the process and benefits, while also sharing use cases and parameters for testing. Relying on first-party data, advanced predictive analytics, and donor intent signals, this solution will serve as another tool available to you as part of your omni-channel approach to fundraising.



 1:50 - 2:05 pmRefresh & Connect Break


 2:10 - 2:40 pmHabitat for Humanity: Strategically Balancing a Premium & Non-Premium Acquisition Program

Speaker:  Mark McLean, Vice President, Media Strategy, Data Axle Nonprofit; Joseph Mosinski, Director, Donor Development, Habitat for Humanity International

Finding the right mix of premium and nonpremium offers is key to sustainable donor acquisition. In this session, we'll explore how to strategically balance both approaches – leveraging the appeal of upfront premiums while maintaining long-term donor value and mission alignment. Learn how to test, track, and fine-tune your program for optimal performance.



 2:40 - 3:00 pmBlockbuster Hack #3: Digital Printing for the Data Driven

Speaker:  Christiana Trenum, Director, Business Development, Planet Direct

Digital printing has redefined what's possible in direct mail, giving marketers greater speed, flexibility, and the ability to personalize like never before. With advanced variable capabilities, it allows for dynamic content that goes far beyond names and addresses – bringing data to life in every piece. It's a powerful way to level up your data-driven campaigns and create more meaningful connections. In this session, we'll explore how digital printing can become a strategic asset in your toolkit.



 3:00 - 3:10 pmShared Learnings Break

Speakers:  Margaret Romig, Account Director, Lautman Maska Neill & Co.; Dan Sonners, Vice President, Conrad Direct



 3:10 - 3:25 pmCommunity Shared Learnings Discussion

Speakers:  Margaret Romig, Account Director, Lautman Maska Neill & Co.; Dan Sonners, Vice President, Conrad Direct



 3:25 - 3:55 pmCELCO & Names in the News Acquisition Program Trends

Speakers:  Kelly Leech, Principal, CELCO; Andrew Giffen, Principal, CELCO; Denise Hubbard, President, Names in the News

The purpose of this session is to measure and report back on trends related to direct mail acquisition programs. Looking at the calendar year 2023 vs. 2024, we'll dive into different views – reviewing results by market, quantity mailed, etc.



 4:00 - 5:00 pmHappy Hour

Take this opportunity to unwind and engage in discussions about the day's learnings while enjoying a beverage and delicious food.
 


THANK YOU TO OUR PARTNERS!

CONTINENTAL BREAKFAST
OPENING KEYNOTE
CLOSING KEYNOTE









SESSION
LUNCH
HAPPY HOUR RECEPTION







POWER HACK PACKAGE
RELAX & CONNECT BREAK
RELAX & CONNECT BREAK









WI-FI




List Bazaar 2025 Rates

Corporate Member: $175
Corporate Nonmember: $225
Nonprofit Member: $150
Nonprofit Nonmember: $200

Interested in partnering with DMAW on List Bazaar?
Click here to learn more.



CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.

View Event

Contact Information

DMAW
Name: Direct Marketing Association of Washington (DMAW)
Phone: (703) 689-3629
Email: info@dmaw.org
Details: For more information please contact "DMAW Education Programs" at programs@dmaw.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}