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101 Webinar: Building a Smarter Digital Strategy

July 23, 2025 12:30 PM - 1:15 PM (EDT)

Description

Building a strong digital strategy takes more than just good creative – it requires clear goals, smart tactics, and continuous learning. In this session, we'll walk through a real campaign example to break down the core components of a successful digital strategy. You'll learn how to interpret results, apply data-driven insights, and make informed recommendations for future efforts. From messaging and testing to optimization and reporting, we'll cover practical ways to strengthen your approach and drive better outcomes.

Learning objectives:

Understanding the key components of building a digital strategy.
Interpret results and how to optimize them for the future.
Learn ways to strengthen your strategic recommendations.

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SPEAKERS

Jessica Stober
Jessica has been in the direct marketing industry for eight years and has serviced a wider variety of nonprofits across the country. She in an Associate Director of Digital Strategy at Moore, where she works with nonprofits to develop cross-channel fundraising strategies online. She has been involved with DMAW since 2017, joined the YDMAW Advisory Council in 2021, and received DMAW's Rising Star Award in 2022.

Katie Tamaro
Katie is a strategic digital fundraising professional with experience spanning nonprofit, agency, and data consulting. Currently serving as Digital Fundraising Manager at Citymeals on Wheels, she leverages her expertise to elevate digital campaigns and drive impactful results. She joined the YDMAW Advisory Council in 2022 and was DMFA's inaugural Spark Award winner in 2024.

101 Webinar Series 2025 Rates

Corporate Member: $0
Corporate Nonmember: $49
Nonprofit Member: $0
Nonprofit Nonmember: $0

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.

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DMAW
Name: DMAW
Details: For more information contact programs@dmaw.org

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101 Webinar: Building a Smarter Digital Strategy

July 23, 2025 12:30 PM - 1:15 PM (EDT)

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101 Webinar: Building a Smarter Digital Strategy

July 23, 2025 12:30 PM - 1:15 PM (EDT)

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