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The New Art & Science of Donor Retention

Thursday, September 15, 2022 (12:00 PM - 2:00 PM) (EDT)


During this DMAW Lunch & Learn Session, we will explore how best to win at the ever-evolving practice of donor retention: Where it should start, what should you emphasize, what should you strive to capture, what are best practices to employ, how to leverage all of your channels effectively and what could be the end result if the playbook is executed correctly. Case examples and practical, tactical ideas will be shared to support this innovative approach.

Outline of the luncheon session:

  • The Donor Retention Evolutionary Pathway
  • Important Benchmarks
  • The New Art & Science of Retention
  • It All Starts with Acquisition
  • Flipping the Paradigm
  • Creating the Donor Journey 
  • Key Elements
  • Setting up Your “Next Gift” Strategy 
  • Your End Goal

Guiding the discussion will be:

Sondra Madison, Principal, Madison Habib Impact Philanthropy

Jeff Habib, Principal, Madison Habib Impact Philanthropy

Mathew Harkins, Director, The Engage Group

Mathew has been working in non-profit digital fundraising for the nearly seven years with The Engage Group, first as Project Manager, then Strategist, then Director. During this time, Mathew has worked with outstanding organizations like the Human Rights Campaign, WETA, the Cornell Lab of Ornithology, and many more. With each client, he helps find solutions to their needs, whether in campaign strategy, retention & acquisitions, technology development, or many other areas. He also works closely with technology platforms and agency partners, expanding his knowledge base, finding new areas to innovate, and creating unique and helpful solutions. Mathew is also active with DMAW, helping to develop programs for recent Digital and Creative Days.

Service Employees International Union (SEIU)
1800 Massachusetts Ave., NW
Washington, DC 20036 United States
Event Contact
Angelica Sullivan
(703) 689-3629
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Thursday, September 15, 2022 (12:00 PM - 2:00 PM) (EDT)
Education - Seminars, Workshops, Tutorials
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