Production Day 2025

Description

Attention Rising Stars in Direct Mail!

Production Day 2026
BigEye Direct, 22469 Ladbrook Drive, Sterling, VA
8:30 am - 5:30 pm | Thursday, April 16, 2026

Click here to register!

Join us for a full-day event that brings together the brightest minds in direct mail production to walk you through every critical stage – from data to delivery. Ready to see how direct mail really comes to life? Production Day is your exclusive behind-the-scenes look at the entire process – from concept and creative to print, personalization, and delivery to the mailbox. Whether you’re just starting out or have a few years under your belt, this full-day experience will equip you with insider knowledge, practical tips, and a deeper understanding of how successful campaigns are produced from start to finish.

What to Expect:

We’re walking you through every essential step – from data to delivery – with interactive games, expert-led sessions, and a behind-the-scenes look at the print + mail world.

The morning will kick off with: 

• A fun, hands-on proofing challenge
• A nerdy-cool dive into the history of paper
• Must-know tups on pre-production planning and print strategy 

Then it's on to: 

• Real talk rom pros in printing, digital workflows, data hygiene, postal strategy & logistics 
• Tips to avoid costly mistakes and speed up timelines
• High-impact visuals and practical tools you can actually use

Plus you'll:

• Tour a working print & mail facility 
• Connect with industry peers 
• Wrap the day with local brews and good vibes

Why You Should Attend:

If you’re in marketing, operations, fundraising, production, or account management – and you want to level up – this is the fast-track intro you’ve been looking for. Learn the “why” behind what your production team does, discover how small decisions impact big outcomes, and gain tools to boost results and cut through the chaos.

Hands-on. Eye-opening. Actually fun.
Let's demystify direct mail together. 

Happy Hour & Networking:
Ocelot
23600 Overland Drive, Suite 180
Dulles, VA 20166

Interested in partnering with DMAW on Production Day?
Click here to learn more.

CFRE Credit Disclaimer:
Full participation in this program is applicable for up to 4 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Please note: CFRE credit hours are pending approval by CFRE International.

CONSENT TO USE IMAGES AND RECORDINGS

Media Release: By registering, you grant the Direct Marketing Association of Washington permission to photograph, video/audio record, and use your image and likeness in DMAW publications, promotions, and other media. You understand that DMAW has exclusive rights to these visual and audio recordings.

Photographs, videos, and recordings may be taken at the event for use on the DMAW website, print collateral, press, future marketing materials, and social media. By attending this event, you consent to DMAW photographing, taking video, and using your image and likeness.

If you prefer not to have your information shared, please opt out by submitting a written request to programs@dmaw.org.