Breakfast with an Expert Copywriting w/Kathy Swayze

Description

Fundraising messaging in 2021. A pandemic. A new President. A deeply divided nation. What do you say to your donors now? 

Join fundraising storytelling expert Kathy Swayze, CFRE for a discussion about telling your story when the whole world has changed. Come with your questions on how to approach your fundraising messaging in 2021. You'll leave feeling more confident about positioning your organization during these changing times and you'll walk away writing more effective fundraising copy.

Kathy Swayze, CFRE, President and Creative Director, Impact Communications

Kathy has worked in the direct marketing and fundraising fields for nearly 30 years. She has had outstanding success at helping organizations improve their fundraising results by telling their unique story. She has advised on messaging and written copy for more than 250 organizations during Impact’s nearly 20 years in business. She is recognized for her leadership in bringing direct marketing best practices to the planned giving arena with outstanding results for clients including the ACLU, Alzheimer’s Association, AARP Foundation, National Geographic Society, and many others.

Kathy was honored as the Washington, DC region’s 2012 Outstanding Fundraising Professional at National Capital Philanthropy Day.