BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20261209T120000 DTEND;TZID=America/New_York:20261209T130000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Will Your Donor Strategy Survive the Great Wealth Transfer? DESCRIPTION:The Great Wealth Transfer is not a future fundraising windfall it is an active test your organization is taking right now. An unprecedented $124 trillion is shifting into new hands over the next 2 decades\, with an estimated $18 trillion earmarked for charity\, led immediately by Gen X donors entering their peak earning and inheritance years. Yet traditional\, obligation-based appeals that rely on institutional duty are quietly failing this new generation. Gen X and Millennials give from values\, transparency\, and personal identity\; continuing to rely on legacy messaging is actively draining your donor pipeline today. Join Franklin Parrish\, Founder and Chief Marketing and Growth Officer of The Small Biz CMO\, to stop donor leakage and transform how your organization engages next-generation generosity. In this actionable session\, executive\, communications\, and development leaders will learn how to replace generic urgency with identity-based storytelling across the entire donor lifecycle. You will examine real-world collateral through identity-based analysis and walk away with a DIY communication diagnostic alongside an immediate\, high-impact 90-day strategy you can execute with your current team and resources.What You'll Learn:For Executive Directors\nUnderstand why The Great Wealth Transfer is not a future issue and how today's donor relationships may already be putting future revenue at risk.For Communications and Development Teams\nLearn how the 12 Jungian donor archetypes reveal which motivations your communications activate\, which ones they miss\, and where obligation-based urgency needs to shift toward identity-based connection.For Development Directors\nSee how an archetype-based donor strategy can strengthen the full donor lifecycle from acquisition and stewardship to retention\, upgrades\, major-gift readiness\, and planned giving. For everyone\nWalk through an identity-based analysis of real fundraising collateral\, then learn a simplified DIY diagnostic you can use on your own communications to spot overused and underused donor motivations and choose one practical change your team can make in the next 90 days.Speaker:Franklin Parrish\, Founder and Chief Marketing and Growth Officer of The Small Biz CMOREGISTER TODAY!If you can't attend\, be sure to register anyway\, so you can receive the recording after the webinar ends! X-ALT-DESC;FMTTYPE=text/html:

The Great Wealth Transfer is not a future fundraising windfall&mdash\;it is an active test your organization is taking right now. An unprecedented $124 trillion is shifting into new hands over the next 2 decades\, with an estimated $18 trillion earmarked for charity\, led immediately by Gen X donors entering their peak earning and inheritance years. Yet traditional\, obligation-based appeals that rely on institutional duty are quietly failing this new generation. Gen X and Millennials give from values\, transparency\, and personal identity\; continuing to rely on legacy messaging is actively draining your donor pipeline today.

 \;Join Franklin Parrish\, Founder and Chief Marketing and Growth Officer of The Small Biz CMO\, to stop donor leakage and transform how your organization engages next-generation generosity. In this actionable session\, executive\, communications\, and development leaders will learn how to replace generic urgency with identity-based storytelling across the entire donor lifecycle. You will examine real-world collateral through identity-based analysis and walk away with a DIY communication diagnostic alongside an immediate\, high-impact 90-day strategy you can execute with your current team and resources.

What You&rsquo\;ll Learn:

For Executive Directors
Understand why The Great Wealth Transfer is not a future issue&mdash\;and how today&rsquo\;s donor relationships may already be putting future revenue at risk.

For Communications and Development Teams
Learn how the 12 Jungian donor archetypes reveal which motivations your communications activate\, which ones they miss\, and where obligation-based urgency needs to shift toward identity-based connection.

For Development Directors
See how an archetype-based donor strategy can strengthen the full donor lifecycle&mdash\;from acquisition and stewardship to retention\, upgrades\, major-gift readiness\, and planned giving.

 \;For everyone
Walk through an identity-based analysis of real fundraising collateral\, then learn a simplified DIY diagnostic you can use on your own communications to spot overused and underused donor motivations and choose one practical change your team can make in the next 90 days.

Speaker:

Franklin Parrish\, Founder and Chief Marketing and Growth Officer of The Small Biz CMO

REGISTER TODAY!

If you can'\;t attend\, be sure to register anyway\, so you can receive the recording after the webinar ends!


LOCATION: UID:e.1629.1635373 SEQUENCE:3 DTSTAMP:20260918T172316Z URL:https://members.dmaw.org/event-calendar/Details/will-your-donor-strategy-survive-the-great-wealth-transfer-1924672?sourceTypeId=Hub END:VEVENT END:VCALENDAR